Show us your O(hio) Face

420-ohioWe’ve been getting reports of some eerily good fishing up in Ohio, so we’re packin up the tacklebox and as many brews as we can fit in the boat and heading North.

We also heard yall get some snow up there, so hopefully someone can teach us Atlanta boys how to put chains on our tires or strap up the dogsled (or however it works up there).

Goal is to have the brews start flowin’ in Cleveland and Columbus Oct. 6, then fill out the rest of the state from there. Here’s the good folks who’ll be helpin’ us sling our brews:

Superior Beverage: Cleveland/Columbus launching 10/6/14

Stagnaro: Cincinnati launching 10/20/14

Bonbright: Dayton launching 10/20/14

Treu House of Munch: Toledo launching 11/10/14

BeerCo: Bowling Green launching 11/10/14

City Beverages: Defiance launching 11/10/14

We’ll start it off with 420, IPA, Take Two Pils and Blue in bottles and draught as well as 420 & IPA cans,  but make sure you keep an eye on our facebook page for info on where you can get down on casks, tasty treats from the cellar, tap takeovers and more.

WIN STUFF!

Check out the Catch a Trout tap handle contest too – pretty much the easiest way to win schwag ever. Snap a photo with our tap handle, post it to the facebook event, profit.

Now if you’ll excuse us, we might’ve had too many buckeyes so we’re gonna go lie down. Funny, they were a lot crunchier than we expected and didn’t taste like peanut butter at all.

Conditioned for your pleasure

After 17 years of slingin’ beers we figured it was time to give the ol’ bottle a facelift. Feast your eyes on the future yall.

new bottle for blog

Now that’s a nice piece of a glass. The boys and girls from Owens-Illinois put this beauty together for us and we couldn’t be happier with how it turned out.

But it ain’t just the outside that got freshened up – the liquid in those shiny new bottles is better than ever too.

We swear by the quality of our brews, and with our little fishing community getting bigger all the time we wanted to make sure our brews are stayin tasty no matter where you enjoy em.

Bottle conditioning is helping us do that. You mighta heard about us conditioning 420 & IPA in cans, but now we’re movin the process to bottles starting with 420.

Our master of drawing and stuff put together an infographic that explains the whole process pretty well, so we’ll let that do the talking.

Conditioning-InfoSheet-NoCrops

One thing we do wanna let yall know about is that you might notice some stuff floating in your 420 bottles. It’s just a little bit of leftover yeast that’s clumped together after conditioning – totally normal and won’t hurt ya.

SweetWater Flows into Memphis

SweetWater Lineup CompressedGood news Memphibians – we’re finally makin’ it to your neck of the woods. We realize we may have skipped over you a little bit, but we’re makin’ up for it by coming in hard and fast starting June 16.

We’ll roll in with 420, IPA and Blue, plus our summer variety Tackle Box that includes 420/IPA with Waterkeeper Hefeweizen and our all new Take Two Pils, a spicy blond lager.

Make sure you clear out your calendar starting Tuesday, June 17 too, ‘cuz we’ll be sending a crew up to the River City to help break in a few tap handles and test a few livers. Keep it locked on our Tennessee Facebook page for updates on where to find us.

Oh hey, speaking of Facebook – wanna win some schwag the easy way? All you gotta do is take a selfie with one of our trout tap handles, post it to this event page, and we’ll shoot you a fresh new t-shirt.

So now that we’ve got that settled, can ya help us out with the don’t miss BBQ spots around the city?

 

 

10th Anniversary SweetWater 420 Fest Photos

Earth Day is here but we’re still in recovery mode from our 10th annual party for Mother Earth – the SweetWater 420 Fest. We’ve got a ton of photos from the weekend (courtesy of Addison Hill Photo and Taylor Zorzi/Rank Studios) for you to look through, but first we gotta thank a few folks.

The fest wouldn’t have happened without our awesome sponsors: Chipotle in the Kids Zone, Kegooler and DRAFT Magazine in the SweetWater Experience tent, Ballistic at the Relapse 420 Comedy Tent, Mellow Mushroom in the Mellow Lounge, Iris for the all new Not So Silent Disco stage, and Gas South with the charity cornhole tournament.

Speaking of which, huge congrats to Boys and Girls Club of Atlanta for winning the tournament and taking home a fat check for $15,000. Special mentions to our friends at Giving Kitchen, the Jack Russell Rescue and Atlanta Humane Society for coming close and taking home a few bucks themselves.

cornhole

Of course we gotta tip our hat to all the artists, vendors, volunteers and staff that made the whole weekend run smoothly, plus the folks from Centennial Olympic Park for helping us settle in to our new home. Last but not least – each and every one of yall that braved the weather and came out to party with us. Cheers to you, and drink em if ya got em! (then click the photo below to see the gallery)

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The Tour de Funk

This week we asked our resident sipster Zak to recap his whirlwind tour up the east coast with bar boss Derrick to the Extreme Beer Fest. In between sampling the literal truckload of beers they brought, he sent us over the below.

Last weekend, we drove up to pour some of our heady brews at the 2014 Extreme Beer Fest in Boston, MA hosted by Beer Advocate and Dogfish Head. Talk about extreme–the average ABV of the beers there was 9%!

There were beers from all over the country and styles that ranged from the lightest of session ales (0.3% ABV to be exact) to the most tart of sours to even a porter made with a smoked pig head (eyes and all) tossed in the boil. A truly one of a kind experience.

When we got the invite to pour our tasty brews at Extreme Beer Fest, we were faced with a slight challenge. Our beer is not distributed in Massachusetts (yet) and the shipping cost was astronomical to get all our beer up there. Solution…we’ll take it ourselves and make it into a road trip deemed Tour de Funk! Both [SweetWater Bar Boss] Derrick and myself hopped in our tie-dye van and began the long journey to Boston.

We didn’t want to drive 18 hours straight and show up to the fest beat tired from the epic drive. Instead, we armed ourselves with a video camera, multiple cities to stop in and a goal to spread as much SweetWater love as possible. The end result – Many a hand kissed, many a baby shaken and enough hangovers to kill an average man.

Stopping in Charlotte and Richmond the first day, we got a grasp of life on the road driving through an ice storm and learning that the van’s headlights are cocked about 45 degrees to the right. Not sure what happened to this thing before we got in it, but multiple Bonnaroo’s and countless beer fests are most likely the culprit.

We spent the day in Richmond visiting all kinds of bars, restaurants and specialty beer stores hanging with the people that we love most, the ones drinking our beer! From Richmond we went out to Washington DC, said hey to Mr. Obama and started hitting the local beer spots in Arlington and Alexandria, VA as well as DC proper to show some love.

We always thought folks in Atlanta were number one at drinking our tasty brews, but those Virginia and DC folks may give us a run for our money. Fantastic beer selections everywhere we went, 420 stickers everywhere and the people were all very easy on the eyes. Can’t wait to go back!

From DC, it was time to make the long trip to Boston. We drove through Maryland, Delaware and New Jersey then took our boat of a van through the middle of NYC–talk about white knuckle driving! Also, no one gave us a heads up on how many tolls there are in these states, and no toll operator would do a trade for beer. Unbelievable! After flying through Connecticut on CT-15, we finally made it to our destination, BAAASTAN!

The city itself was gorgeous and the location of the beer fest couldn’t have been better. Right on the water (inside of course) for the perfect Boston feel. There were three total sessions, all of which were sold out, so we knew we had a lot beers to pour ahead of us. The venue space was huge and filled with brewers from all over. With a line wrapped around the building, you could feel the excitement in the air.

All three sessions were a blast! Tons of beer geeks cruising from booth to booth trying the weirdest of the weird and checking off bucket list beers they thought they would never try. Every brewery involved were to only bring beers that are not readily available in the market, 1 offs and the most strange creations they could come up with.

We came equipped with Red Hot Momma, 2012 Festive Ale, 2013 Happy Ending and our coveted 16th anniversary brew. Needless to say, we poured lots of beer. It was amazing to see how much love we received from folks that had never heard of us as well as gleaming smiles from those who had left the south for jobs up north, missing their favorite local brewery, and discovering that we were there, ready to serve.

After all three sessions over two days were finally complete, Derrick and myself hopped back in the tie-dye van and began our long journey back home. With our livers quite punished we B-lined it back to Atlanta to the thing we love most, a big pint of Atlanta’s finest craft brew. Looking forward to the next one and can’t wait to see all you Bostonians again at next year’s Extreme Beer Fest.

 

2014 420 Fest Schedule, Map and Juicy Tidbits

It’s the 10th Anniversary SweetWater 420 Festival day by day schedule! We know the meat is a few inches below this, but bear with us real quick as we point out a couple new things.

EDM Fans – We’ve seriously expanded our DJ talent with names like Two Fresh, George Acosta, Conspirator, Paul Basic, and a ton more on an all-new Not So Silent Disco stage.

Parents – 420 Fest is family friendly, so no need to get a sitter. Check out the bottom of the schedule for what’s going on for the kiddos in the Chipotle KidZone.

Comedy Fans – The Relapse 420 Comedy Tent has never had a bigger lineup. Things tend to get a little bit raunchier when the sun goes down though, so please laugh responsibly.

Beer Nerds – Any of you guys comin’? You can win two tickets to the fest, PLUS the chance to be the right hand (wo)man during the homebrew demo Sunday. All we need is your best brew recipe. ENTER HERE.

Last Thing – All this talent means we gotta charge for entry, but it’s only $18 for all three days if you pick tickets up now, or $10/day at the door. We recommend buyin’ em early to save a few bucks and get in quicker at the party.

OK that’s it – sneak a peek at the schedule and a map of the new digs in Centennial Olympic Park below. See y’all there!

420FEST_2014_ScheduleWeb_140323_FINAL

ticket purchase button

420FEST_2014_PatronMapWeb_140324_FINAL

Cheers to 17 Years of Heady Beers

 

Big thanks to everyone who came out to help us celebrate our 17th Anniversary Sunday and to all those who celebrated with us from afar. It was a pretty big party – how big you ask? Well, let us tell you…

By the Numbers

Millions of brain cells killed (only the weak ones)
2,200 Friends and Family hanging out
1,024 Check-ins to our brews on untappd
740 Gallons of heady brews poured
150 Cans in our (mostly not leaning) Tower of Cans
33 SweetWater Beer-slingers slinging beer
30 Minutes to float the first keg (Big Ol Belgian Blue Balls)
29 Heady Brews flowing
20 Fur Bus Shuttle Trips between MARTA and the brewery
17 Special Brews busted out of the cellar
A lot of glasses broken
5 Cakes thrown
4 Drivers Licenses lost (we got em by the way, call 404.691.ALES)
3 Food Trucks
2 Sets from Like a Locomotive
1 Big Ol’ Hangover Monday morning

We gotta give a shout out to Addison Hill for snapping photos (check em out on Facebook or Flickr), plus Brian, Rob and the rest of the guys from JAOPRO for the killer video up there at the top. Speaking of, check out Voyage, a flick they shot while floatin’ down the river from East Tennessee to the Gulf of Mexico. Pretty cool concept and plenty of cameos by yours truly.

17thBDay_0026 (Large)

Now it’s time to start that countdown to our next big fiesta, 420 Fest. See y’all there in 53 days.

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