Glaciers, Grizzlies and Garments: A Gift Guide

That time of year when you have to guess how much you think someone is gonna spend on you and shoot for a little bit higher (or lower) is back, and we’re here to make it as easy as possible to cross off all the brewery schwag on your list. Here’s how the shopping high holidays are going down:

BLACK FRIDAY – 11/28

Buy a reusable SweetWater tote for $4.20 and get 25% off anything you can stuff inside. The first 25 people in line also get a free tote with a gift card good for anywhere from $5 to $20 (and I’m pretty sure I saw a $50 fall in one).

CYBER MONDAY – 12/1

Use the promo code GIFTY420 to get 20% off all your orders across the board. On top of that we got some time-sensitive deals you can take advantage of depending on when you order:

  • 12 am – 6 am: Free t-shirt
  • 6:01 am – 12 pm: $15 gift card (for future use)
  • 12:01 pm – 6 pm: Free pint glass
  • 6:01 pm – 11:59 pm: Free koozie

Now what to get is an entirely different beast. Here’s a quick guide to help you avoid getting the “oh…thanks” on Christmas morning/Hanukkah nights/Kwanzaa…afternoon?

THE OUTDOORSY TYPE

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Grizzly 16 Cooler

It’s not everyday you get to use the term “bear-proof,” but these things have been thoroughly tested to stump even Yogi and Boo Boo. Although with that badass tie-dye paint job, keeping thirsty humans out might be the real challenge.

Cathedral Vest

You ever get stuck in that weird “I’m cold but not jacket cold” gray area? That’s literally why vests exist. Look it up. This sucker keeps your core warm, arms free, and plushness levels at an all-time high.

Glacial Fleece Half Zip

Ask anybody from the North about keeping warm and in between telling you about their uphill walks to and from school, you’ll probably get a line about layering. That’s what this beaut is built to do. Thick enough to keep you warm, thin enough to fit under another layer if you need it.

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THE BICYCLIST

People who willingly squash their junk up against a narrow bike seat are a rare breed. If you’re shopping for a hardcore 100 miler who insists on being aerodynamic to the point of shaving body hair, we’ve got some heady gift ideas for you. Check out our men’s bibs, jerseys and shorts and  women’s jerseys, tanks and shorts. If you don’t shave a few minutes off your PR in these, it’s that extra Hop Hash you had last night and not the gear.

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THE “I’M OBLIGATED TO GIVE YOU A PRESENT”

Let’s say your boss gave you something, or maybe you’ve been dating someone for only a few weeks but it’s the holidays so you kind of have to get them a gift. No sweat, we got you.

Oowee Leather Koozie

I don’t know if Oowee was the first company to think of a leather koozie, but they’ve perfected the art. Ruggedly handsome yet practical (just like us).

Brown Bag Soap Co. Gift-Wrapped Bars

The first time someone gave me soap as a gift, I took it to mean my fragrance was not to their liking. Turns out that’s 100% what was happening. With these rustically-wrapped soap bars made with our brews, you can be as overt or subtle in your underlying gift messaging as you like.

Brown Bag Soap Co. Candles

What’s the difference between a romantic evening and an aromatic one? Just these candles made with our beer, and two letters I guess. Brown Bag just started making these Alcoholwicks (best name ever), and they turned out as awesome as the soap.

Last little note from us, our tours will be running normally EXCEPT for Thanksgiving Day, Christmas Eve/Day and New Year’s Eve/Day. Our shop is open M-F 9am-5pm and always during tours. Now get out there and win the holidays because despite what anyone says, gift giving is a competition and should be taken seriously.

Our casks are officially brewed off

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We’re about back to normal (in more ways than one) after Saturday’s Brew Your Cask Off. Big thanks to everyone who came out, all our guest brewers and of course our amazing staff and volunteers. Without further shenaniganery, here’s how the night went down:

Pro Winner and First Overall

#109 Jailhouse Brewing – “Danch Meng Blueberry Bootlegger”

Breakout Stout with a field of bourbon-soaked blueberries and just the right amount of danch meng ethiopian cold steep coffee

Judges Panel Awards

1st Place: #61 United Distributors Craft Team – “The Walking Dad”

420 base with dried apricot, grapefruit peel and peach extract; re-fermented with brown sugar and 3463 Forbidden Fruit yeast; and dry-hopped with Simcoe and Apollo

2nd Place: #38 Your Pie – “Big Hoppy Snow Bird”

A twist on a white IPA. We took the sweet Belgian characteristics of a white IPA and gave them a bitter citrus bite. A great fruity aroma with juicy flavors.
3rd Place: #6 Varner’s Tavern – “1st Crack Toasted Leann Dubh

Stout with coffee, whisky and vanilla flavors. The name “1st Crack” comes from the sound coffee beans make during toasting. ex. 1st crack, 2nd crack, 3rd crack

People’s Choice Award

#40 Cypress Street Pint & Plate – “Fruity Pebbles”

These fruity pebbles will make your bed rock! It’s Saturday morning fool!

Biggest Loser

#17 Duckworth’s Grill & Taphouse – “Ain’t That a Peach”

Lactobacillus Sour Peach Wheat

Nice little mix there with the winners. This year we actually had more casks than ever blow up before the event – looks like folks went a little heavy handed on the fermentable sugars being dumped into casks.

Special shout out to Hennessy Transportation for keepin the shuttles running all night long, Hop City for helping get all the cask ingredients together, OI for the fancy tasting glasses and Radio 105.7 for setting up the People’s Choice Award voting. Last but not least, huge thanks to Georgia Conservancy for helping us put the whole thing on. You all helped us raise roughly $3,200 for these good folks!

So sit back, crack open a coldie and enjoy some choice shots from the evening.

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The down and dirty on the 5th Annual Brew Your Cask Off

BYCO14_AssetBrew Your Cask Off is our annual salute to special suds, fist bump to funkiness and bear hug to brewing up the dankest casks you can think of.

Typically we invite about 90 of the folks behind our favorite bars, restaurants, retailers and assorted other friends and family to work with our brewers on creating a cask the likes of which have never before been sipped on.

For our 5th anniversary, we wanted to Emeril Lagasse this bitch and really kick things up a notch, so on top of the normal crew doing their thing, we also invited 14 other local Georgia breweries to cook up their own cask creation for a separate brewers-only competition. Here’s who’s comin out:

In the end, we’ll crown a winner from the main competition, a people’s choice champ and a brewers only victor… but let’s be honest – the real winner is yall. Where else are you gonna sip on 90+ casks with anything and everything from Sour Patch Kids to a baseball bat added to em?

Tickets are available now for $35 and get you in, a souvenir tasting glass and unlimited samples. We’ll also have food trucks on site providing some tasty treats.

Snatch ‘em up now, cuz last year we sold out early and this ain’t a party you wanna miss.

PS – we still need a boatload of volunteers. If you’re interested in getting in for free and earning some good karma, help us out: http://brewyourcaskoff.com/volunteer.php

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Show us your O(hio) Face

420-ohioWe’ve been getting reports of some eerily good fishing up in Ohio, so we’re packin up the tacklebox and as many brews as we can fit in the boat and heading North.

We also heard yall get some snow up there, so hopefully someone can teach us Atlanta boys how to put chains on our tires or strap up the dogsled (or however it works up there).

Goal is to have the brews start flowin’ in Cleveland and Columbus Oct. 6, then fill out the rest of the state from there. Here’s the good folks who’ll be helpin’ us sling our brews:

Superior Beverage: Cleveland/Columbus launching 10/6/14

Stagnaro: Cincinnati launching 10/20/14

Bonbright: Dayton launching 10/20/14

Treu House of Munch: Toledo launching 11/10/14

BeerCo: Bowling Green launching 11/10/14

City Beverages: Defiance launching 11/10/14

We’ll start it off with 420, IPA, Take Two Pils and Blue in bottles and draught as well as 420 & IPA cans,  but make sure you keep an eye on our facebook page for info on where you can get down on casks, tasty treats from the cellar, tap takeovers and more.

WIN STUFF!

Check out the Catch a Trout tap handle contest too – pretty much the easiest way to win schwag ever. Snap a photo with our tap handle, post it to the facebook event, profit.

Now if you’ll excuse us, we might’ve had too many buckeyes so we’re gonna go lie down. Funny, they were a lot crunchier than we expected and didn’t taste like peanut butter at all.

Conditioned for your pleasure

After 17 years of slingin’ beers we figured it was time to give the ol’ bottle a facelift. Feast your eyes on the future yall.

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Now that’s a nice piece of a glass. The boys and girls from Owens-Illinois put this beauty together for us and we couldn’t be happier with how it turned out.

But it ain’t just the outside that got freshened up – the liquid in those shiny new bottles is better than ever too.

We swear by the quality of our brews, and with our little fishing community getting bigger all the time we wanted to make sure our brews are stayin tasty no matter where you enjoy em.

Bottle conditioning is helping us do that. You mighta heard about us conditioning 420 & IPA in cans, but now we’re movin the process to bottles starting with 420.

Our master of drawing and stuff put together an infographic that explains the whole process pretty well, so we’ll let that do the talking.

Conditioning-InfoSheet-NoCrops

One thing we do wanna let yall know about is that you might notice some stuff floating in your 420 bottles. It’s just a little bit of leftover yeast that’s clumped together after conditioning – totally normal and won’t hurt ya.

SweetWater Flows into Memphis

SweetWater Lineup CompressedGood news Memphibians – we’re finally makin’ it to your neck of the woods. We realize we may have skipped over you a little bit, but we’re makin’ up for it by coming in hard and fast starting June 16.

We’ll roll in with 420, IPA and Blue, plus our summer variety Tackle Box that includes 420/IPA with Waterkeeper Hefeweizen and our all new Take Two Pils, a spicy blond lager.

Make sure you clear out your calendar starting Tuesday, June 17 too, ‘cuz we’ll be sending a crew up to the River City to help break in a few tap handles and test a few livers. Keep it locked on our Tennessee Facebook page for updates on where to find us.

Oh hey, speaking of Facebook – wanna win some schwag the easy way? All you gotta do is take a selfie with one of our trout tap handles, post it to this event page, and we’ll shoot you a fresh new t-shirt.

So now that we’ve got that settled, can ya help us out with the don’t miss BBQ spots around the city?

 

 

10th Anniversary SweetWater 420 Fest Photos

Earth Day is here but we’re still in recovery mode from our 10th annual party for Mother Earth – the SweetWater 420 Fest. We’ve got a ton of photos from the weekend (courtesy of Addison Hill Photo and Taylor Zorzi/Rank Studios) for you to look through, but first we gotta thank a few folks.

The fest wouldn’t have happened without our awesome sponsors: Chipotle in the Kids Zone, Kegooler and DRAFT Magazine in the SweetWater Experience tent, Ballistic at the Relapse 420 Comedy Tent, Mellow Mushroom in the Mellow Lounge, Iris for the all new Not So Silent Disco stage, and Gas South with the charity cornhole tournament.

Speaking of which, huge congrats to Boys and Girls Club of Atlanta for winning the tournament and taking home a fat check for $15,000. Special mentions to our friends at Giving Kitchen, the Jack Russell Rescue and Atlanta Humane Society for coming close and taking home a few bucks themselves.

cornhole

Of course we gotta tip our hat to all the artists, vendors, volunteers and staff that made the whole weekend run smoothly, plus the folks from Centennial Olympic Park for helping us settle in to our new home. Last but not least – each and every one of yall that braved the weather and came out to party with us. Cheers to you, and drink em if ya got em! (then click the photo below to see the gallery)

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