No Tours on July 4th

Hey folks, wanted to take a minute to remind y’all that we will be CLOSED WEDNESDAY, JULY 4TH. We’re giving our gang some downtime to kick back and celebrate one of the most righteous holidays of the year. Tours will start back up as usual on Thursday, July 5.

We also wanted to share a photo of our newly designed bottle caps, appropriately themed red, white and brew. Keep your eyes peeled for these bad boys to hit shelves the week of July 4. The new caps are a permanent addition to our lineup and will be featured on all of our brews moving forward. Just another reason to pop the tops off some coldies for our country this Independence Day. 

Heat up your grills, get your fireworks on and raise your glass high. Cheers to wishin’ you and your families a heady holiday…and to finishing the day with all the fingers you started with!

One Heady Journey: Recap & Photos From our Summer Concert Series

After a week on the road traveling the Southeast, we are happy to report our livers lasted us long enough to throw some killer pre-parties, enjoy four great nights of live music and maybe even a few scandalous post-show parties too…all for an awesome cause. Our SweetWater Presents Concert Series, featuring Railroad Earth (RRE), proved to be on hell of a great way to get folks involved in supporting the work of Waterkeepers® around the Southeast.

During our five day road trip, we partied with a few thousand folks from Raleigh to Charlotte, and Charleston to Jacksonville, raising money and awareness for each city’s Waterkeeper Alliance member  including Upper Neuse Riverkeeper®, Catawba Riverkeeper®, Charleston Waterkeeper® and St. Johns Riverkeeper®. We even met some new friends along the way including opening act, Bison. If you haven’t already heard them, get on it! We can’t thank them, and the guys from Railroad Earth, enough for making this trip such a success.

From RRE’s Todd Sheaffer giving shout outs to clean water and Tim Carbone opening the night by reminding the crowd that “we’re all in charge of keeping our waterways clean,” to repeating only one song on their set list all four nights — appropriately titled “Mighty River” —  we learned the group shared our passion for spreading the good word about the cause. In fact, they helped us raise a couple thousand bucks to give back to better protecting and preserving these waterways.

Along our journey, we also raised a boatload of Waterkeeper Hefeweizen brews, checked out some pretty heady local bars, threw us a yacht party and even hunkered down through tropical storm Debbie during our last night in Jacksonville. Despite the bad weather, we saw great crowds at each show ready to get down and give back…so major thanks to those of y’all who bought tickets, made donations and helped make it all possible. Relive the memories and check out our Flickr album including photos from our pre-parties and shows in each city by clicking any of the photos below.

Couldn’t make it out and still want to give back? We will have some of the tour’s limited edition t-shirts, hats and posters for sale available at the brewery later this week. Of course, you can always “Give of Your Liver to Save the River” by purchasing Waterkeeper Hefeweizen on tap, or any of our “Save the Waterways” campaign t-shirts and paper fish at participating restaurant and retail accounts in your area. Only one week left folks, so help us get it done!

Freebird Live – Jacksonville, FL

Music Farm – Charleston, NC

The Fillmore – Charlotte, NC

Lincoln Theatre – Raleigh, NC

Red Bull Soapbox Champs 2012: Photos & Video

We showed fellow Red Bull Soapbox Racers how it was done last Saturday at the 2012 Red Bull Soapbox Race, taking home the title – First Place Fish, hell yeah!  If you had a chance to cheer us on in person, you were among 49,500 other fans gathered at Piedmont Park to watch our tricked out troutmobile show no mercy to the 35 competing teams.  That baby flew down the course at close to 40 MPH with only one thing in mind, victory…well that and wheelies. Apparently our 45.62 second race time was pretty impressive, especially considering the ole troutmobile was throwing wheelies down to the finish line, reppin’ SweetWater schwag the whole way.

Local artist John Dunn was the mastermind behind the troutmobile’s paint job and design.  Decorated with our motto “Don’t float the mainstream,” the troutmobile also boasted retractable flapping fins, foot horns, custom wheels and a “full moon” rear view.  The vehicle framework was created by driver Bryan Fuller of Fuller Hot Rods in Atlanta.

Our saucy skit was a real crowd pleaser, featuring super-fly fisherwomen in bikinis and thigh-high waders as they reeled in our Big Kahuna Freddy Bensch, Fuller  and our Atlanta Beer Pimp, Eric Wiggins, while they were rockin’ rainbow trout morphsuits…fully equipped junk fins of varying sizes (see the photo album for visuals).

“We’ve always loved to push the limits, so it was blast to be able to get creative with some of the best minds around town and bring this thing to life,” said our Founder and Big Kahuna Freddy Bensch. “Of course, as the local boys, it was a blast to bring home the win in our backyard.”

For those who couldn’t make it out, check out our video (props to Clayton Brannon Creative Inc. for that) and photo album recappin’ the race. We’ve got the infamous troutmobile, costumes and trophy on display in our lobby, so make sure you check ’em out at your next stop at the brewery.

Cheers to the Red Bull gang and our soapbox competitors for putting on a great event! We really had some stiff competition (puns intended).

Click the photo to see our album.
Photo courtesy of Chris Garrison/Red Bull Content Pool.

Photo courtesy of Robert Snow/Red Bull Content Pool.

Reppin’ Team Deuce-Deuce at the Red Bull Soapbox Race

With the Red Bull Soapbox Race only three days away, we are busy puttin’ the finishing touches on the ole troutmobile. We’re ready to show the world the badassery we’ve got up our sleeves and we’ll be bringing the heat to take home the gold this weekend…but we need your help to get there.

Grab your party pants and a camera and come hang with us at the race. The battle royale is kicking off at 10 a.m. with pre-show festivities on 10th Street at Piedmont Park. The race officially starts at noon.  Get there early to get a good spot. You won’t want to miss our saucy skit, and you’ll definitely want to catch a glimpse of the insanity flying down the hill. Let’s just say we’re not opposed to a little crash landing.

Team SweetWater is #22, so make sure you support the ole deuce-deuce in any way ya can! Like what ya see? Show us some love for People’s Choice! Text CAR22 to 72855 to vote for us. Folks can vote up to 15 times per phone. You can also follow our high-speed hilarity on Twitter at @sweetwaterbrew and use hashtag #rbsoapbox.

We’ll leave you with some teasers to get your engines revved up – see pictures below. Still want more? Check out our Red Bull Soapbox Team Page or visit our Team SweetWater Red Bull Race event page on Facebook for video and team photos. See y’all this weekend!