Will Work For Food? 420 Fest Work Day Needs Volunteers

Who has two thumbs and is pumped about 420 Fest? This place!

As we quickly approach our 8th annual SweetWater 420 Festival, we are once again gearing up with our partners at Happy Ending Productions, The Home Depot, Candler Park Neighborhood Organization, Park Pride and SCOTTS Lawn Care to continue our beautification efforts for our home away from home, Candler Park. As you know, a portion of our festival proceeds go back into enhancing the park to make sure we leave it in better condition than we last found it.

This year’s Work Day project will be held at Candler Park on Wednesday, April 11 from 7 a.m. – 4 p.m.

To get the job done we need your help! We’re looking for volunteers to come out and help us refresh the park’s pavilions, plant flowers, lay river rock, mulch and more. We’ll even feed ya’ for your time! Lunch and beverages will be provided, along with gardening tools. Even though it’s work, it’s always a great time…and a good cause!

For more information and to sign up, please contact Crystal Bryan at 420workday@gmail.com

Side note: We are still in need of folks to work the front gates for 420 Fest. For more details on the job responsibilities, compensation, shifts and how to sign up, visit: www.sweetwater420fest.com.

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Three Big Sets of Scissors for Three Big Kahunas

It’s been a long time coming, and the walls have been closing in on us quickly. We’ve pulled the trigger and dropped a boat load of cash into building a bigger, better, and badder brewery. To unveil our latest expansion project, we decided to do it up and invited out some of elected officials and a few VIP friends, including Georgia Gov. Nathan Deal and Atlanta City Mayor Kasim Reed, to help us break it in during a ribbon during a ceremony at the brewery on Tuesday, March 20.

With most of the Atlanta business media front and center, our founder, Freddy Bensch, said a few words about what this project means to him and invited both Mayor Reed and Gov. Deal to say a few words before the ribbon was cut, curtains were pulled back and the expansion was unveiled.

 

Thoughts from Freddy:  “This is an exciting time for our industry as more people develop a taste for craft beer, and we are seeing that demand continue to grow here at SweetWater. It’s crazy to think that just 15 years ago I could fit everything in my truck and now we are the second largest brewery in the Southeast, cutting the ribbon with the governor and the mayor on this incredible new facility.”

 

This expanded facility is phase one of our three-part construction overhaul project that will quintuple (yeah, that’s a real word) our brewing capacity to nearly 500,000 barrels per year. Now that’s a lot of beer! Phase two and three will be completed by early fall and will include the installation of 14 new 1,000-barrel fermentation tanks and a new 250-barrel brew house. Pics of one of these suckers are included in the gallery below.

Once we get through this expansion, many of you will be excited to hear that our distribution range will also continue to grow, first targeting further reach into Florida and Tennessee with potential to move in Virginia within the first two years of operation. However, the first goal of the expansion is improving the quality of our beer, and taking care of the neighborhoods where SweetWater is already flowing.

Some of you might have seen a sneak peek of this massive expansion during recent tours, but our new building is home to an expanded bottling and packaging hall (that can produce 500 bottlers per min!), keg line, quality assurance lab, machine shop, “not so corporate” office space, conference rooms, tasting area, 4,800-square-feet of additional public events space called the Reel Room and our kick ass roof top deck with skyline views of Midtown and Buckhead.

Click here for photos of the ceremony courtesy of Rank Studios. We have a video from yesterday’s festivities, thanks to the boys at Sapelo Productions below! Want more? Check out additional news stories and images from: AJC, Atlanta Business Chronicle, WSBTV, CBS Atlanta, WABE, Gov. Nathan Deal’s website, Jacksonville Times-Union and more.

Director of Sales Dave Guender and Director of Marketing Steve Farace hold the ribbon as Georgia Gov. Nathan Deal, Big Kahuna Freddy Bensch and City of Atlanta Mayor Kasim Reed cut the ribbon to unveil SweetWater's expansion project that will quintuple brewing capacity.

In the meantime, let’s raise a glass to Freddy and the SweetWater boys and girls for their incredible work…and cheers to more success to come! We couldn’t have done it without you!

420 Fest Schedule Release

Who’s ready to celebrate music and Mother Nature with the headiest crew around? We’ve given you the SweetWater 420 Fest line-up, so now, on to the schedule!

Plan when you’ll jam out with your favorite bands, catch a few laughs at the Relapse 420 Comedy Tent, hang with the kiddos in the Kids Zone or learn how to be “green” in Planet 420. Lookin’ forward to seeing you all there! Cheers!

420 Fest Schedule 2012

#WINNING – Brew Your Cask Off Champion Lineup and Photos

From the Dirty Sanchez and Little Richard Simmons, to Tebow’s Tears and Tea Bags, this year’s fest definitely wasn’t short on tasty brews…or pun-tastic names for that matter! In its 3rd year running, Brew Your Cask Off was another sell-out shindig hosting nearly 2,500 guests with more than 120 casks on tap. Most of those delicious, a few not-so-much, but one thing was for sure good times were flowin’ on tap all night long.

 

A quick round up of the evening’s winners for those who couldn’t make it (or had too many samples and they can’t quite remember):

 

1st Place – Cask #62, “Nuttin’ Butter” from Charleston Beer Exchange, a brown ale with peanut butter, peanut butter extract, raisins, Concord grape juice and lactose – a beer that is as close to a peanut butter and jelly sandwich as possible.

 

2nd place  – Cask #11, “Fred Juice” from Fred Bar, a hoppy pale ale with citrus fruits and apricots that’s aggressively dry-hopped with Cascade and Citra.

 

3rd place – Cask #12, “The Chubby Chocolate Bunny” from Taco Mac, a rich porter with marshmallow notes as well as a large chocolate presence.

 

People’s Choice Award – Cask #22 “The Elvis Peanut Butter Banana Porter” from Cypress Street Pint and Plate, their tribute to the King, a peanut butter banana porter!

 

We’ve updated our Flickr with photos of the event. Make sure to check em’ out and see if you can spot yourself…your friends…or even Elvis: http://www.flickr.com/photos/sweetwaterbrew/sets/72157629212093016/

 

Thanks for coming out to raise a glass and drink your cask off. Looking forward to celebrating again soon at 420 Fest in April!