Holiday Hours, Deals, Party Opps, Other Shizz


Lots going on here at the brewery over the holidays – best way to keep up with us?   Follow us on social (Facebook, IG, Twitter) and sign up for our newsletter (see box in the bottom left of this screen).  But here’s the quick and dirty:

Get off the damn couch and come to a Chartered Tour (Nov 27, Dec 11, Dec 18, Jan 8):

Go deep inside the brewery with a small group and experienced guide – learn more about the brewing process, taste brews, go through beer sensory training, and take home glassware and a bottle of Pit & Pendulum.  $30 all in.   Learn more and book here:

Want to host a holiday gathering for a few of your besties or co-workers or visiting family?

Book a semi-private experience for 15-50 guests during our public tour and tasting hours. The VIP program includes a private area and bartender, speedy check in and catering from a local BBQ joint. to book

Crowd pleaser stocking stuffer:  SweetWater Gift Cards

Just email and say you wanna place an order – we’ll take care of the rest!

Want more schwag options?  Go here for holiday bundle deals and all the good stuff:

When we’re open:

Hours of Operation

Wednesday-Friday: 5:30-7:30pm
Saturday: 1:30-4:30pm
Sunday: 2:30-4:30pm

Holiday Hours

Wednesday 11/23 – 5:30 – 7:30pm
Thanksgiving – CLOSED
Black Friday (11/25) – 3 – 7:30pm (*first 50 folks in line get a free 32 oz growler!)
12/23 – 5 – 8pm
Christmas Eve/Day – CLOSED
12/28 – 5:30 – 7:30pm
New Year’s Eve/Day – 1:30 – 4:30pm

Get Heady Higher! 420 Now on All Delta Domestic + Many International Flights

As of November 1, more Delta passengers can fly refreshed with a SweetWater 420 Extra Pale Ale, now the national craft beer offering to most domestic U.S. markets as well as all flights to Canada, Europe, Latin America and the Caribbean.   This partnership began in 2014 as a limited offering on seven select flights originating from their shared hometown of Atlanta.

“As Atlanta’s hometown airline, we are excited to expand our partnership with SweetWater – one of the city’s most renowned breweries,” said Allison Ausband, Delta’s Senior Vice President of In-Flight Service. “Delta is passionate about supporting local breweries from coast-to-coast and bringing regional food, wine and beer to the in-flight experience.”

In 2014, Delta became one of the first carriers to work with craft breweries across the country to serve a selection of beers from locally-known brands as part of its overall investment in the customer experience. Fast forward to present day, the airline serves more than 30 local and regional beers on board.

For more information on our Delta partnership, click here.

SweetWater craft beer 1

SweetWater flows into (more of) Louisiana!


We’re stoked to announce our expansion into two new fishin’ holes in Louisiana this Fall:

  • Southwest Beverage Company to enter three Louisiana counties of Lake Charles, Alexandria, and Leesville (sales begin October 31)
  • Marsala Beverage for Northern Louisiana counties of Monroe, Ruston, Ferriday, and Vidalia (sales begin October 24)

Craft beer lovers will find our signature 420 Extra Pale Ale, award winning IPA, crowd pleasing Blue, highly demanded Hash Session IPA plus the forthcoming winter seasonal Squeeze Box IPA with grapefruit.

Our cold brews will be on draft at bars and restaurants, in grocery stores, package stores, and specialty bottle shops.  For details on launch events and more, patrons should follow both distributors’ websites and/or Facebook pages: Southwest Beverage Co. and Marsala Beverage.

Oysters, Boards, & Beer, Oh MY!

picture1Holy Smoke-y & the Brett, Batman! STANDUP Paddle Magazine featured a 20-page, full color article on our partnership with BOTE, focusing on both company’s efforts and support for clean water. This three year partnership has raised heavy funds for our SAVE OUR WATER campaign and other clean water initiatives. We hit up BOTE for a trip down the Hooch to the coast for some cold brews and fresh farmed oysters. STANDUP joined us for the paddle & camp trip for some R&R and important convos about clean water and the work being done to ensure the longevity of our rivers, streams, and oceans.


Check out some pics from the trip below. For more nitty gritty on the article, click here. To learn more about our SAVE OUR WATER campaign, visit our website.

Many thanks to BOTE for the amazing partnership and to STANDUP for the epic article. Cheers!






It’s 4:20…GMT!

Flowing soon on the Emerald Isle!

ireland edits-1

We met a lad named McGargles whose mind was blown by the flavor and freshness of our tasty brews – “We need this deadly beer in Ireland!” he screamed. He told us the 4.2 million people on his island had a craving for great American craft beer, and supply was short.

So we put some 420, IPA, Blue and Hash Session on a boat headed east, and SweetWater’s first international journey began. Thanks to our partners at Rye River Brewing Co. in Dublin, SweetWater will soon be sold at the top 100 craft beer retailers around the city, and on draft in many of Ireland’s pubs.

We’ll officially start flowing just in time for the Georgia Tech/Boston College game on 9/2. Headed over to watch? Stay tuned to facebook for the 411 on where you can grab a hometown coldie abroad.

Rye River TeamIreland truck.jpg



We Are Messin’ With Texas

Texas steer


Next week we start flowing in Austin & DFW! Check out our lineup of events and join guys and gals from the brewery for a coldie. See y’all soon– we’ll be the ones with 420s in our hands (and maybe one for you too).


Monday 8/22

Waller Creek Boat House @ 4:20 PM
Whip In @ 4:20-8:30 PM
Irene’s @ 4:20-8:30 PM

Tuesday 8/23

Waller Creek Pub House @ 4:20 PM
Flying Saucer @ 6:30 PM

Wednesday 8/24

Mean Eyed Cat @ 4:20 PM
Banger’s @ 6-9 PM

Thursday 8/25

Fado @ 4:20 PM
Carolina Ale House @ 4:20 PM
Brass Tap @ 6:30 PM


Monday 8/22

Truck Yard @ 4:20 PM
Holy Grail @ 6 PM
Ida Claire – Addison @ 6:15 PM
Twin Peaks – Addison @ 6-6:45 PM
Flying Saucer – Garland @ 6:30 PM
Flying Saucer – Addison @ 7-8 PM

Tuesday 8/23

Whole Foods – LakewoodWhole Foods – Lakewood @ 4:20-6 PM
Lonestar Taps and Caps @ 6:15-7:30 PM
Meddlesome Moth @ 6:30 PM
Common Table @ 8:30-10 PM

Wednesday 8/24

Twin Peaks – Mockingbird @ 4:20-5:30 PM
Twin Peaks – Irving @4:20-5:30 PM
Brian Dead @ 6-8 PM

Thursday 8/25

Whole Foods – Park Lane @ 4:20-5:30 PM
Twin Peaks – Frisco @ 4:20-5:30 PM
Twin Peaks – Plano @ 5:15-6:15 PM
Whole Foods – Highland Park @ 6-7 PM
Fillmore Pub @ 7:15-8:30 PM

Fort Worth

Monday 8/22

Drunken Donkey – Keller @ 4:20-5:30 PM
Central Market Southlake @ 5:45-7 PM
Tuesday 8/23

Central Market @ 4-6 PM
Twin Peaks @ 4:20-5:30 PM
Flying Saucer @ 6-8 PM

Wednesday 8/24

The Bearded Lady @ 7-8 PM
Thursday 8/25

Craft and Crab @ 7 PM


Monday 8/22

Whole Foods – Highland Village @ 4:20-5:30 PM
Sweetwater Tavern – Denton @ TBD

Tuesday 8/23

Midway Crafthouse 5-6:45 PM
Lucky Lous 7-9 PM

Wednesday 8/24

Whole Foods Highland Village @ 4:20-5:30 PM
What’s on Tap @ 6-7:45 PM
Drunken Donkey @ 8-10 PM

Thursday 8/25

Bar crawl!

Barley & Board @ 5 PM
Eastside Pub Crawl
Bearded Monk Pub
Oak Street Drafthouse Pub Crawl
Harvest House Pub Crawl




Hit the Hooch for the Big Float

Join Us for The Big Float

Get out on the Hooch this Saturday!
Benefits Chattahoochee Riverkeeper

This Saturday (August 13), we’ll be floating down the ‘Hooch with our friends from NOC and Chattahoochee Riverkeeper to celebrate clean water and a healthy river!   Hop on at Powers Island any time from 9 am – 1 pm, float to Paces Mill, then head to an after party.

**Must sign up in advance (no payments will be accepted on site) — here’s how:

Go here:

Choose whether to rent gear from NOC, or bring your own.

Price will vary based on what you need — if you bring your own gear, it’ll be a $15 entry fee. Proceeds go to the BacteriAlert program on the Chattahoochee River in the Chattahoochee National Recreation Area.

In addition to the fun float, you’ll receive a Schwag Bag with:
– Big Float water bottle
– “Go Jump in the River!” koozie
– Brewery tour and tasting pass
– Access to the shuttle
– Admission to after parties AND your first coldie! (visit our Facebook page for those details)

Other stuff to know:
Choose from a tube, kayak, raft and inflatable kayak rental. Starting from Powers Island and ending at Paces Mill, this 3.5 mile run offers exciting Class I(+) rapids and gorgeous scenery.

Save on Summer Bundles

Score extra beer cash by getting your merch 4 at a time!

Surfrider Foundation’s Clean Water Initiative

Since brewing our first batch of 420 nearly 20 years ago, we’ve grown and evolved, but a few core things have remained exactly the same:  We make great beer, have a fantastic time doing it, and we take care of the folks who take care of us and our planet.
That’s why our Save Our Water campaign is raising $100,000 to support five organizations who protect our natural resources and the places we like to play. One of those partner organizations is Surfrider Foundation, and more specifically their Clean Water Initiative.

Check out the 411 on Surfrider Foundation below, then keep scrollin’ to peep our co-branded schwag. Find out more about Save Our Water and how you can participate here.

Clean Water Initiative

Improving coastal water quality has been one of the Surfrider Foundation’s top priorities over the last 30 years. The Clean Water Initiative strives to protect our water resources and prevent pollution from reaching the ocean.

Ocean pollution is a serious problem. What is in our ocean water affects both the health of beachgoers and the sea creatures we love. For example, over 20,000 swim advisories and beach closures are issued every year to protect the health of beachgoers across the U.S. It’s unacceptable that a day at the beach could result in stomach flu, skin rashes, pinkeye, respiratory infections or worse.

Surfrider fights for clean water.

They protect our water resources and prevent pollution along our coasts and waterways through community engagement, water testing, planting ocean-friendly landscapes, and by advocating for holistic clean water solutions.

When you support the Surfrider Foundation, you support dedicated volunteers who are testing our ocean water for bacteria and toxins, raising public awareness and finding real solutions to ocean pollution through the Blue Water Task Force program.

You’ll also support the Ocean Friendly Gardens program, which prevents polluted runoff from reaching our ocean and local waterways, by simply planting landscapes that conserve water and filter pollution before they reach our beloved ocean.

Show Your Support with
Save Our Water Schwag

A portion of proceeds from co-branded merch benefit our partner organizations.

Avex Insulated Pint                  64oz Stanley Growler                   SWB/Surfrider Pint

The Big Float on August 13

When: Aug 13 from 9 am to 2pm
Where: Powers Island to Paces Mill
What: Float the Hooch with the NOC and Chattahoochee Riverkeeper…oh and us. Registration includes a shuttle, schwag bag with Big Float water bottle, “Go Jump in the River” koozie, brewery tour pass and stickers, and your first coldie at our afterparty

For tix & info hit up

Waterkeeper Alliance: 500 Waterways!

Here at SweetWater, we’re a bunch of guys and gals who love making and drinking great beer, and that goes hand in hand with our love for fishing and having a good time out on the water.

That’s why our Save Our Water campaign is raising $100,000 to support five organizations who protect our natural resources and the places we like to play. One of those partner organizations is Waterkeeper Alliance, the largest and fastest growing nonprofit solely focused on clean water.

Check out the 411 on their 500 Waterways program below, then keep scrollin’ to peep our co-branded schwag. Find out more about Save Our Water and how you can participate here.

500 Waterways

Humans have 1% of water on the planet to work with and we’re not taking care of it. One in two hospital beds are occupied by men, women and children with waterborne diseases.

The climate problem is a water problem. Without clean water, there can be no healthy life. How do we make this right?

The Waterkeeper movement was started by a band of blue-collar fisherman on New York’s Hudson River in 1966. Their tough, hands-on, community-oriented brand of environmental activism sparked the River’s miraculous recovery and inspired other individuals and organizations to launch Waterkeepers from the Mississippi to the Amazon, the Tigris to the Ganges. 500 Waterways aims to continue growth of Waterkeepers worldwide to protect 500 waterways across the globe.

Your support will help:

  • PATROL: Waterkeepers are the boots on the ground and the eyes on the water.
  • EDUCATE: By shining a light on the importance rivers play to our communities, Waterkeepers encourage recreation and celebrate our waters.
  • ENFORCE: Waterkeepers ensure laws are enforced and hold offenders accountable.
  • SET STANDARDS: Swimmable, drinkable, fishable water worldwide.
  • STRENGTHEN: Waterkeepers strengthen regulation where it exists, and create it when it does not.

Show Your Support with
Save Our Water Schwag

Proceeds from co-branded merch benefit our partner organizations.


The Big Float

When: Aug 13 from 9 am to 2pm
Where: Powers Island to Paces Mill
What: Float the Hooch with the NOC and Chattahoochee Riverkeeper…oh and us. Registration includes a shuttle to and your first coldie at our afterpartyFor tix & info hit up