IPA Day 2016

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The headiest of the hoppy holiday of them all is back August 4 with a lip-smackin’ line up of IPAs – all for the usual $10 at the door (no advance tickets).

Here’s what we got flowin:

  • Sunday 12:30 IPA – IPA with orange & clementine peels, and moscato grapes, cask conditioned with champagne yeast. A “mimosa IPA”
  • Goin’ Tropical – Goin’ Coastal Pineapple IPA dry hopped with Nelson Sauvignon and Huel Melon hops
  • Goin’ Postal – Goin’ Coastal with habanero, serrano and ghost peppers
  • IPA keg conditioned with Brettanomyces Bruxellensis
  • Hash Julep – Hash Brown with mint and vanilla beans
  • Sweet Southern Hash – Hash Brown with black tea and Tupelo honey

We’ll also have grown up games from our friends at Atlanta Social Club, food trucks, tunes from Endless Fridays and 15% off all IPA schwag (online too!)

Plan to get here early – the first 200 folks will snag a limited edition IPA Day 2016 pint glass PLUS special brews are in limited amounts and will go quick!

Now Flowing: Bayou & Acadiana

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Starting today, Louisiana’s Bayou and Acadiana regions just got a little more heady – SweetWater is now flowing with Buquet Distributing Co. (St. Mary, Lafourche and Terrebonne parishes) and Schilling Distributing Co. (Lafayette, Acadia, Iberia, St. Landry, St. Martin and Vermilion).

Cajuns craving our craft brews can now find 420, IPA, Blue and seasonals at bars and restaurants, in grocery store, package stores, and specialty bottle shops.   Check out our Louisiana social platforms for all the details (including some launch events!)

SweetWater’s Louisiana Facebook page

Twitter handle

Trout Unlimited: Embrace a Stream!

Here at SweetWater, we’re a bunch of guys and gals who love making and drinking great beer, and that goes hand in hand with our love for fishing and having a good time out on the water.

That’s why our Save Our Water campaign is raising $100,000 to support five organizations who protect our natural resources and the places we like to play. One of those partner organizations is Trout Unlimited, America’s leading trout and salmon conservation organization.

Check out the 411 on their Embrace a Stream program below, then keep scrollin’ to peep our co-branded schwag. Find out more about Save Our Water and how you can participate here.

Embrace a Stream

Embrace A Stream (EAS) is the flagship grant program for funding Trout Unlimited’s grassroots conservation efforts through small grants on projects that advance TU’s mission of conserving, protecting, and restoring coldwater fisheries and their watersheds.

Often, grants sometimes have a minimum fundraising requirement which may be too high for local chapters to reach. With the help of funding from the Embrace a Stream program, local charters can get the boost they need to secure much larger grants and make a bigger impact in their communities.

  • Trout Unlimited annually raises money from TU members, corporate and agency partners, and foundations to distribute as small grants to local TU chapters.
  • Since its inception in 1975, EAS has funded more than 1,000 individual projects for a total of $4.4 million in direct cash grants. Local TU chapters and councils contributed an additional $13 million in cash and in-kind services to EAS funded projects, for a total investment of more than $17 million.

Show Your Support with
Save Our Water Schwag

Proceeds from co-branded merch benefit our partner organizations.

        Columbia Dri-Release                        Wingo Belt                                    SWB/TU Pint

Ducks Unlimited: Help Rescue Our Wetlands!

SweetWater is donating $100,000 to five organizations who protect and preserve the places we love to spend time outdoors.  Find out more (including how you can help raise an additional $100K) here.  This week we’re highlighting Ducks Unlimited, the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats.  Keep scrollin’ to peep the SweetWater + DU co-branded merch…


Rescue Our Wetlands
Wetland loss continues at an alarming rate and the intricate link between waterfowl, wetlands and people is increasingly fragile. Fewer wetlands means fewer sunrises with wings on the horizon, fewer chances to share a first retrieve with a first pup, fewer memories afield with kindred spirits.
Rescue Our Wetlands is a seven-year continental campaign that aims to change the face of conservation in North America by securing $2.0 billion to invest in conservation.
Your support will help :
  • Protect and restore crucial but threatened production habitats across the continent
  • Protect and restore wintering and staging habitats to ensure healthy waterfowl return to the breeding grounds
  • Educate the public about the importance of wetlands and foster the next generation of conservationists
  • Contribute to a strong, stable future for DU’s mission and supporters.

Show Your Support with
Save Our Water Schwag
Proceeds from co-branded merch benefit our partner organizations. 

We found our brews!

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Well, they found our brews!

Today, the majority of the 78,528 bottles from the 3,272 cases stolen from our brewery on Tuesday, June 21, were returned thanks to efforts by the GBI’s Major Theft Unit and Southeastern Transportation Security Council (SETSC) (the aforementioned they).

Of the 40 pallets stolen, 10 were recovered the day of the theft; the remaining 30 pallets (minus a few cases) were returned today.

This is a big step forward in the resolving the case, according to GBI special agents and Cargo Theft Investigator Bob Hastings of SETSC, who tracked down the remaining stolen beer.  GBI and SETSC will continue to assist the Atlanta Police Department in solving the crime.

Unfortunately, the return of the stolen brews does not mean the product is able to be sold or consumed–every bottle will be destroyed.  The product is being sent to Synergy Solutions Crisp County, a zero landfill, biofuel and waste recycling company.

Many thanks for all the hard work from the APD, GBI and SETSC for helping us get our brews back!

They took our brews!

Need yalls help – early this morning 2 of our trailers were stolen from the brewery, both loaded up with a total of almost 3300 cases of beer for AM pickup. We found the trailers via GPS but both were empty.

If yall find any Summer Variety Packs on the shelf that are UNSORTED (aka all one style) dated 9/20 or 9/21, call or email the brewery so we can start tracking this beer down. Keep an eye out for the Summer Variety Pack Case (24 pack of bottles) with the same date in weird places too.

If you’re a retailer and somebody other than our distributor tries to sell you beer, give us a heads up so we can follow up.

The really bad news is we were already having trouble keeping the Variety Pack and Goin Coastal on shelves cuz they were selling like hotcakes, and this was basically our entire inventory in Atlanta – so you may not see it on shelves for a minute

(404) 691-2537 or social@sweetwaterbrew.com

Now Flowin – Roanoke, NW Ohio, Central TN and the Jersey Shore

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We have some news that may just make your summer headier. If you’re in the Roanoke Valley in Virginia, Northwest Ohio, Central Tennessee or the Jersey Shore, our brews will soon be flowin to you.

  • Ajax Distributing Company to enter five central Tennessee counties of Benton, Carroll, Henry, Obion, and Weakley
  • NWO Beverage for Northwest Ohio counties of Allen, Hardin, Putnam, Van Wert, Ottawa and Sandusky
  • PA Short for Roanoke and New River Valleys of Virginia
  • Shore Point Distributing Company for Jersey Shore (Starting July 1)

We’ll be on draft at bars and restaurants, in grocery stores, package stores, and specialty bottle shops.  For details on launch events and more, patrons should follow our Heady Peddler Facebook pages: New Jersey, Ohio, Tennessee, and Virginia.

Got Hot Schwag for my Dad Swag

Pops brought you into this world, so best make sure he likes his Father’s Day gift or he could be responsible for taking you out of it.  Here’s a few ideas for you, and if you’re in Atlanta, definitely bring him by the brewery on the big day for Burgers & Brews (click here for details).

Seen here on two of our favorite SweetWater employee dads:  Trout Unlimited Orvis DriRelease (a Save Our Water exclusive), Columbia Troller, Avex Insulated Pint Glass,Pint Glass and Koozie.  And if you need more…

 

Easily distinguish your dry-fly from your nymphs with this waterpoof double-sided clear fly box from Orvis.

 

Show up on pop’s doorstep with this filled with his favorite brew.  Favorite kid = secured. 

SweetWater Chartered Tour
Buy a couple tickets to one of our upcoming Chartered Tours (June 12 or June 26)  — bond over brewing and whatnot (and walk away with a 22 oz Cork & Cage and a sweet Teku glass).

Cuz maybe he’ll share! Find ’em most anywhere the fishing is good.

We’re Giving $100K this Summer!

We’re giving $100K to Save Our Water with these incredible partners:

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And you can help give $100K more!

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Clean water is at the core of who we are at SweetWater.  We’re a bunch of guys and gals who love making and drinking great beer, and that goes hand in hand with our love for fishing, paddling, swimming and generally getting our feet wet.  Since our founder Freddy Bensch brewed the first batch of 420 nearly 20 years ago, it’s been important for us to give back to organizations who protect both our playground and the main ingredient for our tasty brews: water. And that’s why we, as a company, are passionate about our annual Save Our Water campaign. 

This year we are donating $100,000 to Save Our Water and calling for an additional $100,000 in matching dollars from supporters of our five partners. 

Check out sweetwaterbrew.com/saveourwater to see how you can make a difference. 
 

The campaign runs through the summer.  You’ll have opportunities to raise a glass, go out on the water, jam to some heady tunes, and get into some shenanigans with us.  Check the website often for listings.

We’re here for a good time, but our planet is here for a long time!

 

 

Ditch work & Go Coastal

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Didn’t follow our advice about cashing in a sick day? Stuck trying to look busy til 5? Say screw it and meet up with our heady crew for an early start to the weekend.
  • Charleston, SC – Smokey Oak Taproom – 2pm – $4 pints
  • Freeport, NY – EB Elliot’s – 3pm – Irie Vibes & Goin’ Coastal release
  • Kent, OH – Beerhead Bar Cleveland Flats – 4pm – Drunken Sunday takes the stage at 4:20
  • Cutler Bay, FL – Pubgrill– 4:20pm – Happy Hour luau
  • NYC – Connolly’s Pub and Restaurant – 45th (121 W 45th) – 4:20pm – Goin’ Coastal on tap and tunes from High Waisted
  • Raleigh, NC – The Point at Glenwood – 4:20pm – Goin’ Coastal, 420 & IPA on tap
  • Baton Rouge, LA – a volley ball joint named after a tropical fruit jimmy buffet had the last of in paradis – 5pm – Goin’ Coastal beach volleyball tournament
  • Kent, OH – The Kent Stage – 7pm – Multiple bands and the release of Goin’ Coastal

If unemployment sounds bad, here are a few more chances for you to get down with our Goin’ Coastal shenanigans this weekend:

  • Charleston, SC – The Bohemian Bull – 11 am – backyard bash w/ live music, drink special & more
  • Columbus, OH – Zoombezi Bay Waterpark – 11 am – Goin’ Coastal debut, live music, and giveaways
  • Portage Lakes, OH – Howie’s on the Lake – 1 pm – Goin’ Coastal kickoff party
  • Atlanta, GA – Aisle 5 – 8pm – Phish tribute band, smokin’ tallboy deals.