Danktoberfest Debut

Männer and frauen…put on your lederhosen and dirndls because Danktoberfest celebrations have officially begun here at the SüßWasser brewery. This is a biggin’ folks. As our first true lager ever brewed, Danktoberfest is the latest creative brain-child to come from the heady minds of our brewers, debuting from our infamous Dank Tank series…and this one promises to straighten your schnitzel.

The high gravity Oktoberfest-style brew hit our bottling line this morning. Get in on the action and check out the pics below (or by thumbing through our Flickr account).

Danktoberfest promises to deliver a malty taste and bready aroma, packed with zesty hops and huge amounts of heat. Weighing in at a whopping 8.5% ABV, this bad boy is brewed with German malts and hops to include: Pilsner, Munich, Cara Munich, Aromatic, Dark Munich malts; and German Perle and Hallertau Mittelfruh hops.

Be on the lookout for Mr. Dankenschnitzel to hit shelves the first week of October. He’s tall, blonde and bottled in a 22-ouncer. You’ll also have the chance to meet him in person at SweetWater’s Tasting Room on select tour dates. Remember Mr. Dankenschnitzel isn’t a native, so be sure to act fast and save some for your cellar.

More on Dankenschnitzel’s story:

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LowRYEder Rye IPA Launch Party and Car Show: Video & Photos

A little rain couldn’t stop us at Saturday’s LowRYEder Launch Party & Car Show as folks flocked to the brewery in full on fiesta mode. We celebrated the only way we knew how to with Lucha Libre wrestling, mariachi music, a lowrider car show and hop contest, and of course loads of our LowRYEder rye IPA flowing from our taps.

Our parking lot was droppin’ and poppin’ with some of the sickest lowriders around,  hosted from the guys at Obsession Car Club. Their rides got real high during their epic hop off exhibition. Check out this video (courtesy of COTOWORKS):

We turned up the heat with Luche Libre wresting matches, where the female wrestlers got down ‘n dirty in the first match, and dudes were flying all over the ring in the second – mad props to the guys from Platinum Championship Wrestling. Even had our amigos from Ormsby’s, African Sky pretzels, King of Pops and Meanie Weenies out dishin’ up some bites for all the vatos around.

In case you missed this legendary booty-hoppin’ madness, be sure to check out the photos we captured. You can find the full lineup in our Flickr album and Facebook page (thanks Rank Studios and Dennis Tudor). Take a look, tag what ya see and get ready to be jealous if ya missed out.

Thanks to all who braved the wet weather to celebrate the launch of LowRYEder, we hope you managed to stay dRYE (see what we did there). Cheers to the newest heady hombre of our year-round lineup, and look for the LowRYEder six packs on your shelves soon!

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Introducing Food Truck Thursdays

We’re glad to give y’all another reason to raise ’em high with us on Thursdays here at the brewery. Our heady tour team has reached out to some of the tastiest food trucks around town to help us kick off a new tradition  – Food Truck Thursdays.

Every first Thursday of  the month, tour-goers will be able to throw back some mighty fine bites to go along with your SweetWater samples. Trucks will be servin’ during normal tour hours, 5:30 p.m. – 7:30 p.m.

Better yet, you don’t have to wait ’til next month to get in on the action. We’ll be firing up our our first food truck fiesta tomorrow Thursday, Sept. 6, where y’all can feast on food from Sweet Auburn BBQ, The Pickle, African Sky Pretzels and King of Pops.

Keep an eye on our Facebook page/Atlanta Twitter account for future food truck lineups.