Help Us Save the Black Warrior!

Save the Black WarriorSummer is slowly coming to an end, and that means it’s once again time for SweetWater to start its Save the Black Warrior campaign. Since 2008, we’ve raised more than Twenty thousand bucks to support Black Warrior Riverkeeper’s river patrol and water quality monitoring programs. Black Warrior Riverkeeper is a nonprofit environmental organization that works to restore and protect Alabama’s precious Black Warrior River and its tributaries.

These waterways are a major source of drinking water for cities throughout Alabama, including Birmingham and Tuscaloosa and are a popular recreational area for boating and fishing. The Black Warrior watershed is additionally home to nine endangered species and many more listed as threatened.

Save the Black Warrior 2010 runs the entire month of September at participating Tuscaloosa and Birmingham bars and restaurants. There, you purchase paper fish for $1, $5 or $10, or a custom-made Save the Black Warrior t-shirt, to help raise awareness and much-needed cash for the river.

Since it ain’t a SweetWater party without tunes, Save the Black Warrior 2010 will include kickoff concerts in Tuscaloosa and Birmingham, both featuring rock and bluegrass legends Rollin’ in the Hay. The Tuscaloosa concert will be at the Brown’s Corner on Thursday, August 26 from 9pm to midnight, and the Birmingham concert will follow on Thursday, September 9 at the Rogue Tavern from 8pm to midnight. The $10 cover charge at both events will benefit Black Warrior Riverkeeper’s anti-pollution efforts.

We look forward to seeing all you Alabama SweetWater fans!


Take A Spin for Kids with Team SweetWater

SweetWater Crank TankYou all know that SweetWater loves keeping it local. Well, we’ve joined up with the folks at Camp Twin Lakes and their Fifth Annual Spin for Kids Fundraiser that’s running Oct. 23-24, 2010.  Camp Twin Lakes runs camps for kids with special needs and serious illnesses that are well-equipped for those kids’ health requirements, teaching them confidence and giving them a much-needed recreational outlet. It’s a pretty great cause, so not only have we created a bike team to participate in the fundraising bike ride, but we’ve also put together a special brew for the occasion, Crank Tank Rye’d Ale, coming to Atlanta in 22 oz. bottles early this September.

Yeah, we know that selling beer to benefit sick kids may come off a little weird, but, hey, they say “stick with what you know.” And we know that this is going to be a real tasty one. Crank Tank Rye’d Ale is made with 25% rye malt and has been dry hopped to the spokes with Mt. Hood and Centennial hops, with an ABV of 6.2%. Yowzah.

Our blog will continue to keep you in the loop about the ride and the beer, but here are the details for now:

If you’d like to join us, you can come ride with the SweetWater team at Camp Twin Lakes’ residential camp facilities in Winder and Rutledge, Georgia and then join in a post-race festival at the camp in Rutledge on Oct. 24th. All ages and skill levels are invited to participate, as they offer 5, 27, 47, 62, and 100-mile rides.  Our goal is to log at least 27 miles, if our beer bellies don’t slow us down. To ride with Team SweetWater or to sponsor one of our riders – and receive a limited edition SweetWater and Spin for Kids shirt – visit Spin For Kids.

And when you’re buying that delicious Crank Tank or another of SweetWater’s lip smackin brews at one of the many retailers around town that are in on the campaign, be sure to look for the displays, posters, and post cards we’re setting up throughout Metro Atlanta. We’ll be giving away a Giant Boulder bike to one lucky customer. Look for the bike and sign up for your chance to win on the SweetWater team page at Spin for Kids.

Totally Sch’Wheat!

Sch’Wheat debuted in early June to rave reviews.

This year-round beauty is an easy quaffing unfiltered wheat ale which is delivering rays of citrus tones all over Atlanta. Sch’Wheat debuted at the 420 Fest, and every keg was quaffed up quick! Six packs of Sch’Wheat are now poking their head up around town.

But that isn’t to say that Sch’Wheat doesn’t have a hard road ahead. Why, you ask?

Y’all seem to be having a hard time saying its name.

“I’ll have the S.C.H. Wheat, please.”

“Can I get a schwit?”

“How about a schweat for me, if you don’t mind?”

Poor Sch’Wheat! For all the Sch’Wheat fans out there, just remember, it’s Shah-Wheat!