The 411 on 420 Fest

We’ve got four days to ’til we get our fest on! As we get closer to the big bash, we wanted to give you the rundown on what shakin’ this year. See below for some updates on the 2012 deetz, along with a copy of our 2012 festival map (below) showcasing the lay of the land so you can mark your watering holes, grub stations and jam sessions ahead of time.

Transpo and Parking: 

Let’s remember this party is all about being green, so we encourage you to choose options that get you to the fest with a minimal carbon footprint: Carpool, take MARTA (dropping off just blocks away from the festivities at Edgewood/Candler Park) or cycle! Cyclists can use our complimentary bike valet – thanks toAtlanta Bike Coalition, Young Survival Coaltion’s Tour de Pink and Camp Twin Lakes.

Should you choose to brave the traffic and find a spot, please do not park in “no parking zones” ’cause towing will be strictly enforced this year. There are a few first-come-first-serve lots (The Epworth Church and Springdale Elementary School) available in which fees apply.

And always remember to keep it safe – drinkin’ and driving is for dummies. SafeRide America will again be onsite and will take you and your car home! Should you need the service, call 404.888.0887 or make reservations with

  General info and updates:

  • 420 Fest is a free event open to the general public. Guests who are 21+ with a valid ID and would like to enjoy SweetWater’s brews can purchase a $5 wrist band per day. Proceeds from the wrist band go toward Park Pride for Candler Park improvements.
  • For the convenience and safety of all attendees, no outside food or beverages, coolers, chairs, umbrellas, glass bottles, pets, illegal substances, weapons, fireworks,or on-site soliciting will be permitted on the festival grounds.
  • Due to the size of the festival, we now fall under a city ordinance/law that no longer allows dogs at the event. Please note: NO DOGS WILL BE ALLOWED.
  • Please note: No professional photogrpahy or videography of any kind will be allowed without media credentials. Should you be interested in covering the event for your media outlet, please contact Francesca Zeifman with SweetWater Communications & Libations at to be added to the media list.
  • The festival will provide potable water, restrooms, trash and recycling stations (a chance for everyone to do their part!), lost and found, ATM’s as well as medical, police and security services.
  • Entry gates can be located at the following locations: Main gate off McClendon, Gate 2 at the tennis court pathway and Gate 3 at the corner of Clifton Terrace and Marlbrook Drive by the playground. The handicap entrance is located at Gate 3 with easy paved access to the event.
  • For more up-to-the-minute updates, follow us on TwitterFacebook and our website.
Interested in volunteering? Sign up here:

Looking forward to kickin’ back a few cold ones with ya. See you this weekend!


The 411 on the SweetWater 420 Fest

Join SweetWater Brewery For The Most Environmentally Clean Fun You’ll Have All Year

We’re just a two days away from Atlanta’s best celebration of Earth Day and we’re here to give you the break down on everything you need to know to experience your best SweetWater 420 Fest yet! This year we’ve expanded to three days of great music, stand-up comedy, tasty brews from SweetWater Brewery and more, so we can celebrate 2011 Earth Day the best way we know how. In addition to the live entertainment, check out what local artists have for sale including a variety of homemade goods, like dog treats, vintage clothing and glass-blown art. If that’s not enough to keep you occupied all weekend long you can check out Planet 420 presented by Gas South to learn how to be more environmentally-friendly through different vendors and sponsors. There’s even an obstacle course – Dizzy Bat Race and everything – to help learn more about preserving the greatest Mother we’ll ever have. For those with younger children, we’ve got that covered with a Kid Zone. I told you we had an action-packed weekend planned for you!


Ø  The festivities begin on Friday, April 15 at 4:20 PM and will go strong until 10:00 PM. Doors will open on Saturday, April 16 at 12:00 PM and on Sunday, April 17 at 12:30 PM.

Ø  420 Fest is a free event open to the general public. Guests who are 21+ with a valid ID and would like to enjoy SweetWater’s brews can purchase a $5 wrist band. Proceeds from the wrist band go toward Park Pride for Candler Park improvements.

Ø  For the convenience and safety of all attendees, no outside beverages, coolers, glass bottles, pets, illegal substances or on-site soliciting will be permitted on the festival grounds.


The official lineup for this year’s bands, including new additions Arrested Development, Rusted Root and Gurufish, has been released! Plan your weekend accordingly, knowing exactly when to hit up the stages to see your favorite artists or check out some hot new music. For a full listing of all performers on the SweetWater Stage, Planet 420 Solar Stage presented by Gas South, Relapse 420 Comedy Tent presented by Relapse and the Kids Zone presented by The Home Depot visit our website at

The 7th Annual SweetWater 420 Fest SweetWater Stage Lineup Includes:

*Times and line-up are subject to change. Lineup as of 4/08/11

Friday, April 15 Saturday, April 16 Sunday April 17
Rusted Root 4:20 PM Bitteroots 11:45 AM Rollin’ in the Hay 12:30 PM
Anders Osbourne 6:05 PM Dead Confederate 2:20 PM Greensky Bluegrass 2:15 PM
Galactic 8:20 PM 7 Walkers feat. Bill Kreutzmann 4:50 PM Railroad Earth 5:00 PM
Arrested Development 8:00 PM


We get it. You’re excited about three days of celebrating Mother Earth with your closest friends. How could you not be? But let’s remember this is about being environmentally friendly. Go Green and choose from a few options that get you to the festival with a minimal carbon footprint. MARTA is located a few blocks away from the festivities and cyclists can use our complimentary bike valet, thanks to Atlanta Bike Coalition and Camp Twin Lakes. If you really insist on driving to the event, keep in mind the area around the park has limited parking and be mindful of our gracious Candler Park neighbors.

Speaking of fuel-efficient vehicles, Zipcar will be there so you can confess all of your previous behaviors that may not be that eco-friendly (we’re looking at you, the owner of an SUV). Be purged of your sins and tag a Zipcar with your promise to be more eco-friendly in the future. You’ll visit the recycling center more than once a decade, or maybe even start walking to places? You tell us.

2011 SweetWater 420 Festival sponsors include: Gas South, Xfinity, Coca-Cola, Mobile Media Enterprises, Hotel Indigo,
Where Atlanta, 99X, Rock 100.5, Creative Loafing and 790 The Zone.

SweetWater 420 Fest is a Happy Ending Productions Event. For more information, please visit, follow us on Twitter@420Fest or become a fan on Facebook. We’re everywhere.