Ducks Unlimited: Help Rescue Our Wetlands!

SweetWater is donating $100,000 to five organizations who protect and preserve the places we love to spend time outdoors.  Find out more (including how you can help raise an additional $100K) here.  This week we’re highlighting Ducks Unlimited, the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats.  Keep scrollin’ to peep the SweetWater + DU co-branded merch…


Rescue Our Wetlands
Wetland loss continues at an alarming rate and the intricate link between waterfowl, wetlands and people is increasingly fragile. Fewer wetlands means fewer sunrises with wings on the horizon, fewer chances to share a first retrieve with a first pup, fewer memories afield with kindred spirits.
Rescue Our Wetlands is a seven-year continental campaign that aims to change the face of conservation in North America by securing $2.0 billion to invest in conservation.
Your support will help :
  • Protect and restore crucial but threatened production habitats across the continent
  • Protect and restore wintering and staging habitats to ensure healthy waterfowl return to the breeding grounds
  • Educate the public about the importance of wetlands and foster the next generation of conservationists
  • Contribute to a strong, stable future for DU’s mission and supporters.

Show Your Support with
Save Our Water Schwag
Proceeds from co-branded merch benefit our partner organizations. 
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We found our brews!

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Well, they found our brews!

Today, the majority of the 78,528 bottles from the 3,272 cases stolen from our brewery on Tuesday, June 21, were returned thanks to efforts by the GBI’s Major Theft Unit and Southeastern Transportation Security Council (SETSC) (the aforementioned they).

Of the 40 pallets stolen, 10 were recovered the day of the theft; the remaining 30 pallets (minus a few cases) were returned today.

This is a big step forward in the resolving the case, according to GBI special agents and Cargo Theft Investigator Bob Hastings of SETSC, who tracked down the remaining stolen beer.  GBI and SETSC will continue to assist the Atlanta Police Department in solving the crime.

Unfortunately, the return of the stolen brews does not mean the product is able to be sold or consumed–every bottle will be destroyed.  The product is being sent to Synergy Solutions Crisp County, a zero landfill, biofuel and waste recycling company.

Many thanks for all the hard work from the APD, GBI and SETSC for helping us get our brews back!

They took our brews!

Need yalls help – early this morning 2 of our trailers were stolen from the brewery, both loaded up with a total of almost 3300 cases of beer for AM pickup. We found the trailers via GPS but both were empty.

If yall find any Summer Variety Packs on the shelf that are UNSORTED (aka all one style) dated 9/20 or 9/21, call or email the brewery so we can start tracking this beer down. Keep an eye out for the Summer Variety Pack Case (24 pack of bottles) with the same date in weird places too.

If you’re a retailer and somebody other than our distributor tries to sell you beer, give us a heads up so we can follow up.

The really bad news is we were already having trouble keeping the Variety Pack and Goin Coastal on shelves cuz they were selling like hotcakes, and this was basically our entire inventory in Atlanta – so you may not see it on shelves for a minute

(404) 691-2537 or social@sweetwaterbrew.com

Now Flowin – Roanoke, NW Ohio, Central TN and the Jersey Shore

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We have some news that may just make your summer headier. If you’re in the Roanoke Valley in Virginia, Northwest Ohio, Central Tennessee or the Jersey Shore, our brews will soon be flowin to you.

  • Ajax Distributing Company to enter five central Tennessee counties of Benton, Carroll, Henry, Obion, and Weakley
  • NWO Beverage for Northwest Ohio counties of Allen, Hardin, Putnam, Van Wert, Ottawa and Sandusky
  • PA Short for Roanoke and New River Valleys of Virginia
  • Shore Point Distributing Company for Jersey Shore (Starting July 1)

We’ll be on draft at bars and restaurants, in grocery stores, package stores, and specialty bottle shops.  For details on launch events and more, patrons should follow our Heady Peddler Facebook pages: New Jersey, Ohio, Tennessee, and Virginia.

Got Hot Schwag for my Dad Swag

Pops brought you into this world, so best make sure he likes his Father’s Day gift or he could be responsible for taking you out of it.  Here’s a few ideas for you, and if you’re in Atlanta, definitely bring him by the brewery on the big day for Burgers & Brews (click here for details).

Seen here on two of our favorite SweetWater employee dads:  Trout Unlimited Orvis DriRelease (a Save Our Water exclusive), Columbia Troller, Avex Insulated Pint Glass,Pint Glass and Koozie.  And if you need more…

 

Easily distinguish your dry-fly from your nymphs with this waterpoof double-sided clear fly box from Orvis.

 

Show up on pop’s doorstep with this filled with his favorite brew.  Favorite kid = secured. 

SweetWater Chartered Tour
Buy a couple tickets to one of our upcoming Chartered Tours (June 12 or June 26)  — bond over brewing and whatnot (and walk away with a 22 oz Cork & Cage and a sweet Teku glass).

Cuz maybe he’ll share! Find ’em most anywhere the fishing is good.

We’re Giving $100K this Summer!

We’re giving $100K to Save Our Water with these incredible partners:

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And you can help give $100K more!

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Clean water is at the core of who we are at SweetWater.  We’re a bunch of guys and gals who love making and drinking great beer, and that goes hand in hand with our love for fishing, paddling, swimming and generally getting our feet wet.  Since our founder Freddy Bensch brewed the first batch of 420 nearly 20 years ago, it’s been important for us to give back to organizations who protect both our playground and the main ingredient for our tasty brews: water. And that’s why we, as a company, are passionate about our annual Save Our Water campaign. 

This year we are donating $100,000 to Save Our Water and calling for an additional $100,000 in matching dollars from supporters of our five partners. 

Check out sweetwaterbrew.com/saveourwater to see how you can make a difference. 
 

The campaign runs through the summer.  You’ll have opportunities to raise a glass, go out on the water, jam to some heady tunes, and get into some shenanigans with us.  Check the website often for listings.

We’re here for a good time, but our planet is here for a long time!

 

 

Ditch work & Go Coastal

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Didn’t follow our advice about cashing in a sick day? Stuck trying to look busy til 5? Say screw it and meet up with our heady crew for an early start to the weekend.
  • Charleston, SC – Smokey Oak Taproom – 2pm – $4 pints
  • Freeport, NY – EB Elliot’s – 3pm – Irie Vibes & Goin’ Coastal release
  • Kent, OH – Beerhead Bar Cleveland Flats – 4pm – Drunken Sunday takes the stage at 4:20
  • Cutler Bay, FL – Pubgrill– 4:20pm – Happy Hour luau
  • NYC – Connolly’s Pub and Restaurant – 45th (121 W 45th) – 4:20pm – Goin’ Coastal on tap and tunes from High Waisted
  • Raleigh, NC – The Point at Glenwood – 4:20pm – Goin’ Coastal, 420 & IPA on tap
  • Baton Rouge, LA – a volley ball joint named after a tropical fruit jimmy buffet had the last of in paradis – 5pm – Goin’ Coastal beach volleyball tournament
  • Kent, OH – The Kent Stage – 7pm – Multiple bands and the release of Goin’ Coastal

If unemployment sounds bad, here are a few more chances for you to get down with our Goin’ Coastal shenanigans this weekend:

  • Charleston, SC – The Bohemian Bull – 11 am – backyard bash w/ live music, drink special & more
  • Columbus, OH – Zoombezi Bay Waterpark – 11 am – Goin’ Coastal debut, live music, and giveaways
  • Portage Lakes, OH – Howie’s on the Lake – 1 pm – Goin’ Coastal kickoff party
  • Atlanta, GA – Aisle 5 – 8pm – Phish tribute band, smokin’ tallboy deals.

Slide into Summer with Goin’ Coastal IPA

Goin’ Coastal IPA with  Pineapple

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Slide into summer and step off the grid with Goin’ Coastal IPA laced with pineapple. The bright aromas of the five citrus hop additions are accentuated by the tropical fruit of the pineapple – and just like those three day weekends, its finish is quick. Cash in a sick day and grab another!

We’re slingin’ this beauty in 6 packs of 12 oz bottles and suitcases of 16oz cans. Flowing onto shelves May 2 through right about August.

Nitty Gritty

Malts: 2 Row, Munich, Wheat, Premium English, Crystal
Hops: Columbus, Cascade. Simcoe, Goldings, Centennial
ABV: 6.1%
IBUs: 50

Don’t read gud? We got you – let head brewer Nick Nock break it down:

Goin Coastal Cover

Dip Out in Style

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If you’re planning to tip your desk over and chuck your laptop through a window, best be lookin’ the part while you do it. Our newest Columbia PFGs are the perfect combination of performance apparel and party schwag. Check em out at the brewery or online.

One Last Thing…

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That video from Nick is pretty great, right? Well we opened up auditions to everyone at the brewery and his was the best. The others were pretty great too, but for all the wrong reasons…

Get Heady(er) at 420 Fest

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Less than 72 hours until the 12th Annual SweetWater 420 Fest blasts off into the funkosphere with headliners like Ludacris, Cypress Hill, Disco Biscuits and the legendary Roots crew.

Havin’ a helluva time at the fest is as easy as showing up, but with so much headiness packed into every hour of the fest we owe it to y’all to make sure you don’t miss out on any of the really good stuff.

Plan it out

Print out the schedule, save it as your phone’s background, tattoo it on your thigh, whatever you need – just make sure you’re real familiar with it so you don’t miss anyone you’re dying to see.

Don’t Stay Glued to the Main Stage

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Lotta folks don’t realize the caliber of talent we got slaying the Planet 420 Stage this year – which just means it’s easier to get up front. Make sure you swing by for AWOLNATION, Robert Delong, Pepper and a shitload of other artists.

We’ve also got some A+ talent in the new Lyrics and Laughter Tent, plus music for the first time ever. Don’t miss two smokin’ sets from Judah Friedlander Sat/Sun!

Oh, the weather outside is…weather

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Forecast looks mostly solid but be a boy scout and prepare for the worst. Put your wallet, cash, ID and valuables in a Ziploc bag in case you end up getting wet – whether its rain or a stray beer. Betting man says Friday gets some a.m. rain, Sat/Sun are sunny.  Don’t forget the sunscreen, too.

There’s more than music

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Obviously if you’re at 420 Fest you’re tryin to get down to some heady tunes, but don’t pass up the full fest experience. Speaking of, the SweetWater Experience Tent where we’ve got over 40 unique brews you won’t try anywhere else, plus sessions on beer & cheese pairings, meet & greets and more.

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Hit up the artist market for a boatload of jewelry, t-shirts and hand made art or get crunchy in Planet 420 learning about great nonprofits from all over.

Drink Water

Beers, dancing and hiking around Centennial Olympic Park all take water outta you. Make sure you’re putting it back in, or you’re gonna have a bad time. Free water stations are located throughout the fest – bring an empty to fill up.

Look like you belong

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420 Fest merch is available at the Schwag Shop brewery (and online). Swing by for our giant 4/20 tour bash and pick up a piece or two, then roll into the park Friday lookin’ like you own the place.

Prep for 420 Fest with Smokin’ Schwag Steals

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SweetWater 420 Fest is always a heady time, but you can maximize your fun April 22-24 by making sure you’re schwagged out properly.

Starter Pack

Includes Men or Women’s Mandala Tee, Trucker, Koozie

$38.99 – 15% OFF

Heady Starter Pack

Tie Dye Tee, Trucker, Koozie

$38.99 – 15% off

Protect Yo Self w/ a Bigger Hat

Columbia Booney Hat, Sunscreen, Koozie

$31.99 – 20% off

Protect Yo Self w/ a Hoo Rag

Hoo Rag, Sunscreen, Koozie

$18.99 – 25% off

Still need tickets?

Today’s your last chance to buy tickets online and get em delivered right to your door. Put it off any longer and you’ll have to pick em up at the fest!