It Takes Two to Brew

The lowdown on TWO 420 Fest collaboration beers

We teamed up with The Hip Abduction and Slightly Stoopid to cook up two super limited release brews for 420 Fest. Most of it will be pouring at the fest, but we’ll have a lil sneak peek of both at the brewery in the weeks before the fest.

Hipbiscus Tropical Ale

Available April 5-9 (and at the Fest!)

The Hip Abduction hails from St Pete and has roots in West African and early Jamaican reggae/dub music, so Nick Nock tapped into their breezy vibe to brew up a super drinkable pale ale featuring Cascade and Amarillo hops with a zest of hibiscus and passion fruit. The band signed off on the liquid after laying down an acoustic set in our tasting room and we may or may not have done a fair bit of “quality assurance” with them to really make sure it was ready.

Citra Hash Stoopid

Available April 12-16  (and at the Fest!)

Ever willing to suffer for his art, Nick trekked down to Florida to catch a smokin’ set from Slightly Stoopid and meet backstage to plan their liquid. What came out of the mind monsoon was a Mexican lager with a light blonde body. Bravo hops add bitterness and orange flavor, while a boatload of Citra Hash in the whirlpool delivers a citrus punch.

We’ll have EXTREMELY limited glassware and growlers for each collab during their brewery runs – suggest getting here early if you don’t wanna miss out.

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Prep for 420 Fest with Smokin’ Schwag Steals

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SweetWater 420 Fest is always a heady time, but you can maximize your fun April 22-24 by making sure you’re schwagged out properly.

Starter Pack

Includes Men or Women’s Mandala Tee, Trucker, Koozie

$38.99 – 15% OFF

Heady Starter Pack

Tie Dye Tee, Trucker, Koozie

$38.99 – 15% off

Protect Yo Self w/ a Bigger Hat

Columbia Booney Hat, Sunscreen, Koozie

$31.99 – 20% off

Protect Yo Self w/ a Hoo Rag

Hoo Rag, Sunscreen, Koozie

$18.99 – 25% off

Still need tickets?

Today’s your last chance to buy tickets online and get em delivered right to your door. Put it off any longer and you’ll have to pick em up at the fest!

10th Anniversary SweetWater 420 Fest Photos

Earth Day is here but we’re still in recovery mode from our 10th annual party for Mother Earth – the SweetWater 420 Fest. We’ve got a ton of photos from the weekend (courtesy of Addison Hill Photo and Taylor Zorzi/Rank Studios) for you to look through, but first we gotta thank a few folks.

The fest wouldn’t have happened without our awesome sponsors: Chipotle in the Kids Zone, Kegooler and DRAFT Magazine in the SweetWater Experience tent, Ballistic at the Relapse 420 Comedy Tent, Mellow Mushroom in the Mellow Lounge, Iris for the all new Not So Silent Disco stage, and Gas South with the charity cornhole tournament.

Speaking of which, huge congrats to Boys and Girls Club of Atlanta for winning the tournament and taking home a fat check for $15,000. Special mentions to our friends at Giving Kitchen, the Jack Russell Rescue and Atlanta Humane Society for coming close and taking home a few bucks themselves.

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Of course we gotta tip our hat to all the artists, vendors, volunteers and staff that made the whole weekend run smoothly, plus the folks from Centennial Olympic Park for helping us settle in to our new home. Last but not least – each and every one of yall that braved the weather and came out to party with us. Cheers to you, and drink em if ya got em! (then click the photo below to see the gallery)

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2014 420 Fest Schedule, Map and Juicy Tidbits

It’s the 10th Anniversary SweetWater 420 Festival day by day schedule! We know the meat is a few inches below this, but bear with us real quick as we point out a couple new things.

EDM Fans – We’ve seriously expanded our DJ talent with names like Two Fresh, George Acosta, Conspirator, Paul Basic, and a ton more on an all-new Not So Silent Disco stage.

Parents – 420 Fest is family friendly, so no need to get a sitter. Check out the bottom of the schedule for what’s going on for the kiddos in the Chipotle KidZone.

Comedy Fans – The Relapse 420 Comedy Tent has never had a bigger lineup. Things tend to get a little bit raunchier when the sun goes down though, so please laugh responsibly.

Beer Nerds – Any of you guys comin’? You can win two tickets to the fest, PLUS the chance to be the right hand (wo)man during the homebrew demo Sunday. All we need is your best brew recipe. ENTER HERE.

Last Thing – All this talent means we gotta charge for entry, but it’s only $18 for all three days if you pick tickets up now, or $10/day at the door. We recommend buyin’ em early to save a few bucks and get in quicker at the party.

OK that’s it – sneak a peek at the schedule and a map of the new digs in Centennial Olympic Park below. See y’all there!

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The Offical 2013 420 Fest Post-Party Post

Phew, everyone hangin’ in there? We’re still in recovery mode from another epic weekend at 420 Fest.

_MG_0774Things might have started out dreary on Friday, but George Clinton and P-Funk had us bumpin’ in no time. If it was a blur for ya after that, we’re bringing you the highlights of what you might have missed, along with some phat photos to jog the ol’ memory.

Of course we had to bring back all the fan favorites like the KidZone, the artist market, tasty eats and the Planet 420 non-profit village. Plus, the Relapse 420 Comedy Tent was back too with more knee-slappin’, side-splittin’ comedians from all over Atlanta.

This year we tried something new with The SweetWater Experience tent, giving ya’ll a chance to sample some seriously unique brews and learn more about how beer is made, what makes it great and even some live Q&A with our Big Kahuna himself, Freddy Bensch. Hopefully you were able to sample a bunch from the lineup, because chances are you won’t see some of ‘em again.

IMG_0362Also new this year was Gas South’s charity cornhole tournament. After you guys raised a mondo $3,000 which Gas South and SweetWater matched, youth mentoring organization YES!Atlanta won the tourney and took home a fat check for $9,000! Always great to give back and help a good cause.

Last but not least, we brought out a brand spankin’ new silent disco, courtesy of Area 51. If you saw a bunch of cool cats getting’ down, but didn’t grab headphones and join in, you missed out on some super talented DJs spinning all weekend long.

Special thanks to all our outta-this-world volunteers who made the whole thing possible and to the great artists who kept the music funky all weekend long.

Oh and one more thing, 420 Fest may be how we choose to celebrate Earth Day and conservation efforts, but keepin’ Mother Earth in tip top shape is a year-round effort. Check in with some of our favorite partner organizations, Chattahoochee Riverkeeper and Georgia Conservancy (just to name a couple), to see how you can give back the other 51 weekends out of the year.

Until next year…remember, “we’re here for a good time, she’s here for a long time!”

Freddy Toast

Giving Back at the 2013 Candler Park Work Day

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We want to give a huge thanks to all of the folks who came out today and volunteered their time at our 420 Festival Work Day at Candler Park. The weather Gods were certainly in our favor on this one.

Each year, we donate a portion of festival proceeds to continue beautification and improvement efforts at Candler Park – the festival’s stomping grounds. This year, we were able to partner up with Park Pride and Lowe’s Home Improvement to get down and dirty refreshing, restoring and re-mulching the Candler Park walking trail. A couple dozen volunteers worked hard to remove trash and excess brush from the area, and then bring in fresh mulch to revitalize the path.

This project is near and dear to us dating back to its installation a few years ago. We decided to clear out a run-down area within the park (containing trash, debris and overrun brush) to install a trail providing more usable space for park neighbors and visitors to enjoy. In an effort to upkeep the path, we funded a green collaboration project in 2012 featuring roughly 100 sheep from the “Have Ewe Heard” environmentally-friendly camp to eat and eliminate invasive plants along the trail such as poison ivy, kudzu, and privet. In addition to this project, we’ll also be cleaning and refreshing the Candler Park pool house in the upcoming weeks.

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We had a great time today and it’s always a good feeling to see folks enjoying the finished product. No way we could have done it without the fine people who showed up to volunteer. Big thanks to Mellow Mushroom for donating the pies to help fuel our folks along the way. Check out this album of photos here, or click the photos in this post to see more of the new trail, and our hard workers who made it possible.

Finished Trail

The final product

Remember…“we’re here for a good time, she’s here for a long time!”

Have Ewe Herd? 420 Fest Cleans Up Candler Park

Our 420 Fest folks along with Happy Ending Productions are continuing in our mission to give back with beautification efforts benefiting 420 Fest’s home, Candler Park. Each year, partial proceeds from 420 Festival wristbands sold the previous year are used to improve park conditions, hoping to restore it better than the year before. This year, we paired up with Friends of Candler ParkTrees Atlanta and Ewe-niversially Green for an earth-friendly project that is totally ewe-nique (can ya feel the sheep puns coming?).

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This past Friday, we hung out with the Friends of Candler Park for a meet-and-greet with sheep at Candler Park. That’s right, 100 hungry sheep were let loose in the ravine off the corner of McLendon Ave. and Callan Cir. The sheep had one mission: to eat and eliminate invasive plants such as poison ivy, kudzu, and privet from the park. If you haven’t herd, these baaad boys can eat up to 150 square feet of kudzu per day (holy sheep, that’s a lot!).

Trees Atlanta Forest Restoration Coordinator, Brian Williams also “sheared” with us that sheep offer a low-impact solution for controlling invasive plants on sites that do not contain sensitive or endangered plants. The sheep will make an appearance two more times in the spring…and once all of the weeds are gone, we’ll get in there to have native plants replanted in place of these invasive areas. We’re all about a little green action and this project is mutton but the best for mother earth.

Click here for more information on this project. And be sure to hang out with your social media thang out. Follow the 420Fest action on Twitter and Instagram at @420fest.

Look mom, we’re famous! Some video coverage from the event:

http://www.11alive.com/news/article/261229/40/Weed-eating-goats-and-sheep-descend-on-Candler-Park and http://www.myfoxatlanta.com/story/19867361/hungry-sheep-goats-graze-invasive-plants-at-candler-park.

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Sunday Funday: 420 Fest Photos & Recap

We don’t know about you, but we knew Mother Earth was ready to party on her day, ’cause the sun was shinin’, the breeze was blowin’ and the brews were flowin’ on Earth Day, the final day of our 420 Fest shindig.

We all partied our casks off, kickin’ off with a cask ale tasting featuring a special brew created by our head brewer Nick Nock along with the winning casks from this year’s Brew Your Cask Off:

  • 1st Place Winner: “Nuttin’ Butter” from Charleston Beer Exchange, a brown ale reminiscent of peanut butter and jelly in glass.
  • 2nd Place Winner: “Fred Juice” from The Fred Bar, a hoppy pale ale with citrus fruits, apricots that’s was aggressively dry-hopped.
  • 3rd Place Winner: “The Chubby Chocolate Bunny” from Taco Mac, a rich porter with chocolate and marshmallow notes.
  • People’s Choice Winner: “The Elvis Peanut Butter Banana Porter” from Cypress Street Pint and Plate, their tribute to the King, a peanut butter banana porter.

Smokey’s Farmland Band, Floodwood, Sol Driven Train and Donna the Buffalo took us out with some great shows. Hope ya got a chance to make it over to the Relapse 420 Comedy Tent, cause the stand-up comics, including the  folks from Laughing Skull Lounge, kept us rolling.

From hula-hoops to heady brews, there was no shortage of good times this 420 Fest. Although we’re bummed to see it all end, we’ve got some pretty crazy photos to remember the weekend. Check ’em all out here with updates from Sunday’s shenanigans: http://www.facebook.com/media/set/?set=a.10150723632864219.412560.8313399218&type=3

Again, thanks to © Chris Rank, Rank Studios and Michael Podrid Photography for the kick-ass shots.

Even though it’s Monday, we’re raising some coldies to one epic weekend and lookin’ forward to doin’ it all over again with y’all next year. Cheers!

Heady Highlights and Photos: Day Two, 420 Fest

For those who weren’t too hungover from Friday’s festivities, we’re glad you rocked out ’til you clocked out with us  for Saturday’s 420 Fest party. Atlanta natives Like a Locomotive and Cadillac Jones joined our sisters and brothers from another mother including Treble Jay, Music Matters – The TAASK, Yo Mama’s Big Fat Booty Band, Mickey Hart Band, Anders Osborne and Maceo Parker, who rounded out the night. The blues and brews were hoppin’, and we learned you’re never too young for a cold one…popsicle, that is.

Check out some of the headiest highlights from Saturday, courtesy of Michael Podrid Photographyhttp://www.facebook.com/media/set/?set=a.10150723632864219.412560.8313399218&type=3

Get ready to go out with a bang as we officially throw down for Mother Earth today on Earth Day. Cheers to yo mama!

420 Fest Photos from 4/20: Kickin’ off the Funk

We kicked off this year’s 8th annual SweetWater 420 Festival yesterday and brought the house…errr park…down! Fest got funky to the tunes of Cherry Royale, Soulive, The Lee Boys, and we closed the night out with Perpetual Groove. The Relapse 420 Comedy Tent had folks rollin’ with some of the best stand-up acts in the Southeast. The weather gods played nice, and we swear the sun started shining a minute after 4:19. With no shortage of food or tasty tasty brews, we had one hellova start to this Earth Day celebration.

For those who were there, you know what we’re talkin’ about. For those who missed it, check out some recaps from photographer Chris Rank below – and hope to see you all for some coldies today. Cheers!

Flickr album: http://www.flickr.com//photos/sweetwaterbrew/sets/72157629863832561/show/