Surfrider Foundation’s Clean Water Initiative

Since brewing our first batch of 420 nearly 20 years ago, we’ve grown and evolved, but a few core things have remained exactly the same:  We make great beer, have a fantastic time doing it, and we take care of the folks who take care of us and our planet.
That’s why our Save Our Water campaign is raising $100,000 to support five organizations who protect our natural resources and the places we like to play. One of those partner organizations is Surfrider Foundation, and more specifically their Clean Water Initiative.

Check out the 411 on Surfrider Foundation below, then keep scrollin’ to peep our co-branded schwag. Find out more about Save Our Water and how you can participate here.

Clean Water Initiative

Improving coastal water quality has been one of the Surfrider Foundation’s top priorities over the last 30 years. The Clean Water Initiative strives to protect our water resources and prevent pollution from reaching the ocean.

Ocean pollution is a serious problem. What is in our ocean water affects both the health of beachgoers and the sea creatures we love. For example, over 20,000 swim advisories and beach closures are issued every year to protect the health of beachgoers across the U.S. It’s unacceptable that a day at the beach could result in stomach flu, skin rashes, pinkeye, respiratory infections or worse.

Surfrider fights for clean water.

They protect our water resources and prevent pollution along our coasts and waterways through community engagement, water testing, planting ocean-friendly landscapes, and by advocating for holistic clean water solutions.

When you support the Surfrider Foundation, you support dedicated volunteers who are testing our ocean water for bacteria and toxins, raising public awareness and finding real solutions to ocean pollution through the Blue Water Task Force program.

You’ll also support the Ocean Friendly Gardens program, which prevents polluted runoff from reaching our ocean and local waterways, by simply planting landscapes that conserve water and filter pollution before they reach our beloved ocean.


Show Your Support with
Save Our Water Schwag

A portion of proceeds from co-branded merch benefit our partner organizations.

Avex Insulated Pint                  64oz Stanley Growler                   SWB/Surfrider Pint


The Big Float on August 13

When: Aug 13 from 9 am to 2pm
Where: Powers Island to Paces Mill
What: Float the Hooch with the NOC and Chattahoochee Riverkeeper…oh and us. Registration includes a shuttle, schwag bag with Big Float water bottle, “Go Jump in the River” koozie, brewery tour pass and stickers, and your first coldie at our afterparty

For tix & info hit up https://chattahoochee.org/save-the-hooch/

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