Giving of Our Livers

waterkeeperBy now you’ve probably seen or heard about our Waterkeeper Hefeweizen and, if you’re lucky, even tasted some of the heady goodness for yourself. But, do you know why this beer is so near and dear to our hearts?

It really boils down to protecting our waterways. Without clean water, good luck brewin’ tasty beer.

To make sure that water keeps flowing pure, we’ve worked with the good folks at Chattahoochee Riverkeeper (where we get the water for our tasty brews) and their parent organization Waterkeeper® Alliance for 7 years, raising funds and awareness for what they do.

Things started small with a few cases of beer sent over for their cause, but as we grew, we wanted to help out in a bigger way.

Our next big step came in 2011 when we brewed up the first batch of Waterkeeper Hefeweizen. This tasty summer brew was not only perfect for those scorchin’ Atlanta summer days, but also helped spread the good word about water conservation and dangers facing local waterways with info planted right on the label.

This year, we’re really rockin’ the boat. Waterkeeper is going to be available on draft and in 6-packs for the first time ever, plus we’ve expanded our partnership to work with a whole mess of Waterkeeper Alliance member organizations including roughly 35 members throughout the Southeast. We’re not just savin’ the Hooch anymore…now we’re working to Save Our Water all over.

beer fishingWanna know where you come in? Let’s start simple with your next visit to the brewery. Starting June 26, you’ve got the option to buy a special edition $13 Save Our Water souvenir pint glass during tours and tastings, with three bucks going straight back to Waterkeeper Alliance.

While you’re here, you can also pick up a stylin’ Save Our Water t-shirt, with a portion of proceeds also going back to Waterkeeper.

Can’t make it to the brewery? We’re making it real easy for you to give of your liver to save the river with a metric ton of booty-shakin’ events all over the Southeast, lined up all purdy for you to check out on Facebook.

Whether you’re in the mood to play some Beer Fishin’ at your local watering hole for a shot at great prizes or enjoy a fancy beer dinner, there’ll be plenty of opportunities for you to give back while puttin’ em back.

Plus, keep your eyes peeled for paper fish donations and t-shirts at your local restaurants, bars and retail accounts where our beer is sold – proceeds’ll go back direct to your local waterway. Too lazy to put your pants on? Just hop on line and donate directly to your Waterkeeper of choice.

Check out the video below from our pals at Beer Street Journal for some more info on Waterkeeper Hefe and the Save Our Water campaign, then hit up www.waterkeeperbrew.org for more details on what Save Our Water is about, a splash of beer trivia and info on how to get sweet schwag by donating.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s