Unleashing The Gimp and Happy Ending Just in Time for the End of the World!


With the world ending this Friday, we’re making sure that we can all go out with a bang…or at least a good buzz.

The bottling line has been workin’ all day long, pumping out a double dosage of our latest and dankest. We’ve been busy popping off 22-ounce bombers of The Gimp and Happy Ending, prepping to get ’em on the road to hit shelves and draft taps across the Southeast over the next couple weeks. Get your livers ready folks, these two weigh in at a whopping 9% and 10.3% ABV.

See below for more brew details and get a load of photos from the bottling action in our Flickr album.

In honor of the “end of the world” this Friday, 12/21, Happy Ending will make its 6th annual draft debut at our 5:30 p.m. tour ensuring that our SweetWater family, along with our nearest and dearest (that’s you guys), go out with a smile on their faces. So grab the ones ya love, and come hunker down with us. If we all make it out alive, next Wednesday after Christmas 12/26, we’ll be breaking The Gimp out of the closet so y’all to get your sample on at our tour. What better way to nurse those holiday hangovers?

IMG_5488The 411 on The Gimp:

This Old Ale, a product of our Dank Tank, promises to tease your senses, giving off sweet scents of caramel and toffee mixed with warming sensations of alcohol and malt, all well-balanced with a low-voltage dose of hops. We advise y’all stash this one in your cellars for a few months before breaking the seal, but once you pop the top know its submissive deliciousness will be sure to please. Warning: this brew gags up 10.3% ABV so we suggest to ease in to The Gimp with caution. You can find The Gimp in 22-ounce bottles and a limited supply of kegs just in time for Christmas. Cage them up while ya can, this brew is a limited-time run.


The Skinny on Happy Ending:

As part of our Catch and Release seasonal lineup of brews, Happy Ending returns with a mouthful of bliss in every sip. This Imperial Stout is brewed with Centennial and Willamette hops, and finished off with a dry-hop addition of Cascade and Simcoe hops. Measuring out to a whopping 9% ABV, the award-winning beer is a true dry-hopped stiffy with an explosive finish. You can expect it to hit shelves in sixers and 22-ounce hand-waxed bombers, as well as on draft in select locations by the end of the year.  Make sure you stock up through the New Year, ’cause we’ll be cleaning up shop in late February…so snatch ’em before they’re gone!


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