LowRYEder Bottles Arrive & A Fiesta Teaser

We’ve got grande news for y’all about the official launch of LowRYEder. If ya haven’t already heard the word about the newest addition to our year-round lineup, you should know it’s a flame-throwin’ IPA that we’ve ignited with a 25% shot of rye malt and dry-hopped with Centennial and Mt. Hood hops to give that booty a little extra bounce.

We let it creep out on draft around the Atlanta area over the past couple months so y’all could wet your whistles, but are excited to let you fine folks know that we officially bottled our first batch of the brew yesterday, so Atlanta locals should see it in six-packs on shelves at your local bodegas startin’ next week, and our other Southeastern brothers and sisters will see it parked on shelves by mid-October.

Check out some the video below to relive some of the action as our guys popped the ol’ LowRYEder bottle line cherry.

LowRYEder cruises on to the bottling line from SweetWater Brewery on Vimeo.

And what’s a beer birth without a party? We’re hosting a fiesta not to forget Sept. 8 from 1 – 4:30 p.m. here at the brewery in honor of the launch. We’ll have a lowrider car show featuring dozens of chromed out and tricked up lowriders around town, Luche Libre wrestling, a mariachi band (of course they will be playing a cover of “Lowrider”), food trucks, brewery tours, a pinata, souvenir glasses with admission, specialty LowRYEder cask samples and more…all for the same cost as our regular tours, $10.

We’ll have plenty of space to spread out this shindig with brews flowing in our Tasting Room bar and patio, parking lot, and at our Reel Room private event bar and balcony too. We’ll be capping the event at 2,000 amigos to keep it comfy. You can find updates and details on our LowRYEder Launch Party & Car Show event page.

Last night, we hosted a private mini-LowRYEder-launch-party for our friends from United Distributors to get them acquainted with our new brew and the madness. We wanted to share some of those pictures with y’all as a samplin’ of the fiesta festivities to come.

Until then, we’re lookin’ forward to sharing in some debut debauchery with you all in the upcoming weeks. Just remember, our LowRYEder gets a little higher, so get ready to bounce!


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