The Crane Game

If you’ve been a fan of ours for a while, you probably noticed we’ve done a good bit a growin’ recently. Over our first 16 years we could never brew enough beer to keep up with demand, so last year we wrapped up a mondo expansion that saw our brewing capacity quadruple.

A lot of that expansion involved adding new hardware – specifically the Godzilla-sized 1,000 barrel (31,500 gallons!) fermentation and brite tanks you can see drivin’ down 85. With those suckers in place, we didn’t really need to use some of the smaller 100 and 300 barrel tanks that had been our workhorses.

It didn’t feel right having those puppies that helped make us who we are just sitting around unused, so in the spirit of craft beer community we set out to find new homes for our steely pals.

Before long we’d linked up with some cool cats like Nantahala Brewing Company in Asheville and Austin Beerworks  who were lookin’ to up their brewing game too. A few handshakes and one hell of a hole in our roof later brought us to last Saturday, movin’ day for a good bit of our tank family.

Lean back, crack open a frosty and click the image below to check out what it takes to get 4,000 pound, 20 foot tall metal behemoth outta your brew house.

tanks

IPA Day 2013

Calling all fellow Hop Heads – it’s just about our favorite time of year again. Celebrate the 3rd Annual IPA Day here at the brewery on Aug. 1 from 5:30 – 7:30 p.m. Head Brewer Nick Nock has been preppin some specialty casks for the occasion, and we’ll be bustin out a few from the cellar we’ve been holding onto for a special occasion like this. So come sip on SweetWater’s biggest stash of IPAs including:

- Ol’ Faithful – IPA and peppercorns
– Ghoulash
– Some Strange
– Rye on Rye – LowRYEder aged in a Rye Whiskey Barrel
– IPA Keg-hopped with Willamette and Amarillo

Cellared Brews:
– Tennessee Whiskey barrel-aged
– Rye Whiskey barrel-aged
– Double Bourbon barrel-aged
– Chocolate Bourbon – with cocoa nibs
– Chocolate Bourbon – with cocoa nibs, pecan and Amarillo & Centennial hops

On top of the lineup of extra heady IPAs, food trucks will be servin’ a whole mess of IPA inspired dishes. Sweet Auburn BBQ, Poor Huey’s Hot Dog Company and King of Pops all have tasty treats cooked up just for the holiday.

Since we’re expecting a couple of y’all might be interested in comin’ out for this little shindig, we put a bunch of advance tickets on sale online at https://www.xorbia.com/e/hep/ipa-day-2013. Picking ‘em up online will help you get in the door faster on game day plus guarantee you a one-of-a-kind IPA Day 2013 pint glass to take home.

Admission is priced same as weekly tours at $10 per guest, and walkups are still welcome. Tickets include a souvenir tasting glass, six tasting tickets and a brewery tour. If you’re planning on showing up day of to buy tickets, make sure you get in early if you want that real special pint glass we mentioned.

Getting’ a little excited? Maybe some tingly taste buds? Don’t forget to RSVP on our Facebook Page, check in on Untapped  using the hashtag #IPAday on Aug. 1 to pick up the IPA Day badge.

We’ll see you folks in Hop Heaven!

Giving of Our Livers

waterkeeperBy now you’ve probably seen or heard about our Waterkeeper Hefeweizen and, if you’re lucky, even tasted some of the heady goodness for yourself. But, do you know why this beer is so near and dear to our hearts?

It really boils down to protecting our waterways. Without clean water, good luck brewin’ tasty beer.

To make sure that water keeps flowing pure, we’ve worked with the good folks at Chattahoochee Riverkeeper (where we get the water for our tasty brews) and their parent organization Waterkeeper® Alliance for 7 years, raising funds and awareness for what they do.

Things started small with a few cases of beer sent over for their cause, but as we grew, we wanted to help out in a bigger way.

Our next big step came in 2011 when we brewed up the first batch of Waterkeeper Hefeweizen. This tasty summer brew was not only perfect for those scorchin’ Atlanta summer days, but also helped spread the good word about water conservation and dangers facing local waterways with info planted right on the label.

This year, we’re really rockin’ the boat. Waterkeeper is going to be available on draft and in 6-packs for the first time ever, plus we’ve expanded our partnership to work with a whole mess of Waterkeeper Alliance member organizations including roughly 35 members throughout the Southeast. We’re not just savin’ the Hooch anymore…now we’re working to Save Our Water all over.

beer fishingWanna know where you come in? Let’s start simple with your next visit to the brewery. Starting June 26, you’ve got the option to buy a special edition $13 Save Our Water souvenir pint glass during tours and tastings, with three bucks going straight back to Waterkeeper Alliance.

While you’re here, you can also pick up a stylin’ Save Our Water t-shirt, with a portion of proceeds also going back to Waterkeeper.

Can’t make it to the brewery? We’re making it real easy for you to give of your liver to save the river with a metric ton of booty-shakin’ events all over the Southeast, lined up all purdy for you to check out on Facebook.

Whether you’re in the mood to play some Beer Fishin’ at your local watering hole for a shot at great prizes or enjoy a fancy beer dinner, there’ll be plenty of opportunities for you to give back while puttin’ em back.

Plus, keep your eyes peeled for paper fish donations and t-shirts at your local restaurants, bars and retail accounts where our beer is sold – proceeds’ll go back direct to your local waterway. Too lazy to put your pants on? Just hop on line and donate directly to your Waterkeeper of choice.

Check out the video below from our pals at Beer Street Journal for some more info on Waterkeeper Hefe and the Save Our Water campaign, then hit up www.waterkeeperbrew.org for more details on what Save Our Water is about, a splash of beer trivia and info on how to get sweet schwag by donating.

Father’s Day Gift Guide

Newsflash: this Sunday is Father’s Day. If you just had an “oh shit” moment, chill out and browse through this handy gift guide we put together for all your dad’s needs. Be sure to read the last bit even if you skip the rest.

Sporty Dad
What can we say about the Perfect Cast S/S Polo that isn’t covered in it’s compelling website description: Built from a mid-weight pique fabric that wicks moisture and blocks UV rays, this performance fishing polo features radial sleeves to accommodate dynamic arm movement, as well as rear shoulder vents to keep you cool, dry comfort out on the water. Long story short, this shirt will keep pops lookin’ fly whether he’s throwin’ flies, poppin’ fly outs or flyin’ solo on the links.

Tech Dad

We know not everyone’s papi confuses calculators for cell phones. Hook your parental unit up with one of these custom jobs from Case-Mate and he’ll be catchin’ all kinds of looks from the younguns.

Outdoors Dad

When we woke up in the woods with a thrown-out back from sleeping on rocks, Pa always used to say it built character. Weird thing was he slept on an air mattress. Help the old man keep that streak of hypocritical comfort going with this lazyboy of the outdoors, the Camp Creek Sports Chair. Bonus: it works great on those rock hard stadium benches, so even when his alma mater’s football team has him throwin’ beer, his back will be in tip top shape.

Executive Dad

In the high-stakes white collar world, a man is only as good as the coffee mug on his desk. Or at least we think so, we try to steer clear of “office buildings” so we’re not sure how things go down in there. Regardless, papa bear will be the envy of his colleagues with one of these badass tankards slammed down on his desk. Nobody has to know what he’s drinkin’ out of it either.

Classy Dad

Don’t get confused by the pic and think you slipped into a Mother’s Day list – sometimes the head of the house has need of candles too. Next time you aren’t home, let el hefe whip out these beauties from Brew Blazes and flip the ol’ Barry White record. Ready for a lil’ brother/sister?

If none of these ridiculously awesome gifts seem right for your bropa, you can always visit the schwag shop in the brewery or online to see what else we have. Alright, we did our part – the rest of the day is up to you. Just make sure it involves plenty of good grub and brews.

 

Whoa hold the phone, you thought we were done? Heck no, we got you a shot at free schwag. It’s pretty simple – head over to our Facebook event page here, submit a photo of you and dad bonding with SweetWater brews, and you’re entered to win a Dad Schwag Grab Bag plus 2 passes to the brewery. You’ve got until 4:20 on Father’s Day, which is this Sunday if you already forgot, to submit your pics. Winner will be announced Monday – Game on!

SweetWater Sundays are Here

Sunday afternoons just got a whole lot better!

Starting June 2, we are cracking the doors on Sunday tours at the brewery, and we are starting it off right with a great organization that is working to support our local hospitality community.  Beginning this Sunday we are adding Sunday tours to the mix to give the great folks of Atlanta, and those visiting it, a better opportunity to come down to our brewery, say hi, sample some beers and learn a little more about us.

With the growth of craft beer in the South, and our new shiny digs, the crowds have become “thirsty” for a little more (see what we did there!), so now we’re allowing you fine folks the chance to visit five times a week.  Sunday tours will run from 2:30 – 4:30 as a part of our regular tour rotation, so hopefully y’all can find a good excuse to come to the brewery soon and raise some samples with us.

Beyond adding another day to our tour schedule, we are stepping up to the plate with an organization that is working to change the scope of what hospitality truly is.

We will be donating $2 from every souvenir glass sold at our Sunday tours in June to the folks with Staplehouse and the Giving Kitchen.  The Giving Kitchen initiative supports the metro Atlanta restaurant community by lending a helping hand to industry members impacted by medical or other unanticipated hardships. Learn more about what their mission is at the video below, join SweetWater and do what you can to support them and their ambitious work, or come by for a coldie one Sunday soon.

We can all help.  Their capital campaign to get Staplehouse off the ground is coming down to the wire.  Click here to become a founding member, and be a part of something special for this community.

final countdown

But wait, there’s more! Since we know ya’ll like to have a good time while you’re with us, we’re also making it easier for you to get to and from the brewery safely.

We teamed up with badass transportation pros Uber to cut you some serious deals on their private driver service. First time users can get $20 off car service using the promo code SweetWaterATL, and the first 100 people to arrive at the brewery June 2  will receive $10 extra Uber credits.

If you’re already a seasoned town car passenger, you can use the promo code UberSweetWater to get $5 off two trips to the brewery until September 2.

However you plan to get here, make sure it’s safe and on time, cuz you won’t wanna miss a second of our kickoff party.

uber sunday deal

The Offical 2013 420 Fest Post-Party Post

Phew, everyone hangin’ in there? We’re still in recovery mode from another epic weekend at 420 Fest.

_MG_0774Things might have started out dreary on Friday, but George Clinton and P-Funk had us bumpin’ in no time. If it was a blur for ya after that, we’re bringing you the highlights of what you might have missed, along with some phat photos to jog the ol’ memory.

Of course we had to bring back all the fan favorites like the KidZone, the artist market, tasty eats and the Planet 420 non-profit village. Plus, the Relapse 420 Comedy Tent was back too with more knee-slappin’, side-splittin’ comedians from all over Atlanta.

This year we tried something new with The SweetWater Experience tent, giving ya’ll a chance to sample some seriously unique brews and learn more about how beer is made, what makes it great and even some live Q&A with our Big Kahuna himself, Freddy Bensch. Hopefully you were able to sample a bunch from the lineup, because chances are you won’t see some of ‘em again.

IMG_0362Also new this year was Gas South’s charity cornhole tournament. After you guys raised a mondo $3,000 which Gas South and SweetWater matched, youth mentoring organization YES!Atlanta won the tourney and took home a fat check for $9,000! Always great to give back and help a good cause.

Last but not least, we brought out a brand spankin’ new silent disco, courtesy of Area 51. If you saw a bunch of cool cats getting’ down, but didn’t grab headphones and join in, you missed out on some super talented DJs spinning all weekend long.

Special thanks to all our outta-this-world volunteers who made the whole thing possible and to the great artists who kept the music funky all weekend long.

Oh and one more thing, 420 Fest may be how we choose to celebrate Earth Day and conservation efforts, but keepin’ Mother Earth in tip top shape is a year-round effort. Check in with some of our favorite partner organizations, Chattahoochee Riverkeeper and Georgia Conservancy (just to name a couple), to see how you can give back the other 51 weekends out of the year.

Until next year…remember, “we’re here for a good time, she’s here for a long time!”

Freddy Toast

PHOTOS: it was a rough morning, but we got Some Strange

Hope y’all are in the mood to go out on the town and get yourselves Some Strange soon. Our new black IPA was flying down the line today, getting packaged up all nice and purdy for ya. We had to pump out some test runs and annual batches in the new brewhouse before we could get this dankness a brewin’, but we promise this one’s worth the wait.

It’s the first official Dank Tank series beer to flow through the new brewhouse, breaking it in proper. We will be shipping these beauties out to distributors early next week, meaning they should be available on shelves to tantalize your taste buds by mid-week.

Prime the pallet — it’s game time.  And good luck explaining to your better half why you have a receipt for “Some Strange” in your wallet!  At least this is Some Strange you’ll be proud to share.

Check out some photos from today here:

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