Can you dig it?

Want to take a hike deep into the woods, drag a cooler down to the beach, enjoy some tasty craft beers on the links, party during a show at Terminal West, sip on some SweetWater at 30,000 feet?

Well friends, we got cans a coming. And they are freckCAN sweet.

cans

The ink’s still wet on the check we cut to Krones for a brand new high-speed can filler and that sucker won’t be hitting our docks until early 2014, but we’re too stoked to keep the news under wraps any longer. Once we get everything up and running, we’ll be slingin’ 420 and IPA in cans for the first time ever, just in time for you fools to get weird on spring break (or any other occasion that tickles your pickle).

Stay tuned for sneak peeks and more details as we get em.

We can dig it alright

Crank Tank Peddles Out: Pics and Party Details

Compressed Crank Tank Bottle ShotWe’re not pullin’ a fast one on ya this Friday the 13th, but the bottling line has been killin’ it this week, pumping out our new Crank Tank brew – check out pics here. This lip smakin’ Helles lager (yeah we said lager) is a brew that’ll keep your chains running smooth at 5.8% ABV.

To give y’all some back story, Freddy made a visit to Camp Twin Lakes a few years ago, and learned about the great work they were doing for children facing serious illnesses, disabilities and other life challenges. What better way to show support than doing what we do best — brewing a beer for the cause! 

We cranked down the fermentation temperatures to a chilly 11-degrees Celsius and lingered in the lagering process on this sucker for an extra crisp and refreshing finish. Typical of traditional Munich style lagers, Crank Tank is bright and balanced, quaffable after any long ride.

Folks, mark your calendar ‘cause six-packs are hitting shelves and kegs are rollin’ out on draft throughout the state of Georgia on Monday, Sept. 16, or peddle your way over to the brewery to sip on a freshie at our tours beginning Wednesday, Sept. 18. Drink ’em for the kiddos!

Speakin’ of peddling for a reason, we’re inviting bike and beer fans alike to join us on Team SweetWater at Spin For Kids bike ride and fundraiser benefiting Camp Twin Lakes this Oct. 19-20. Each year we pump a big fat check full of proceeds from Team SweetWater (and Crank Tank) straight back to Camp Twin Lakes. Join our team here.

Crank It Up Kickoff Party Oct. 4 – Featuring Yacht Rock Revue:

But wait, there’s more! Come get funky with us for the Crank It Up Kickoff Party featuring Yacht Rock Revue on Friday, Oct. 4 at the Greystone at Piedmont Park from 7:30-11 p.m. The superbly smooth Yacht Rock Revue will take the stage, and food trucks will be dishin’ out some tasty treats. Did we mention beer and wine are included? We’ll be serving up a lineup including Crank Tank!

Tickets are $35 presale/$45 at the door and include show admission plus unlimited wine and SweetWater beer.

Sunday Sippin’

The Nitty Gritty

What: Home-brewing sesh with Hop City
When: Sunday, Sept. 15 at 3:00
Where: SweetWater Brewery patio
Cost: Free!

Brewing and drinking great beer is what we’re all about, but if there’s anything that comes close to the highs we get from those activities it’s talking craft beer with fellow hop heads and sharing whatever nuggets of wisdom we can.

This Sunday, September 15, we’re gonna combine all four of those passions into one day of sippin’ shenanigans we’re calling Sunday School.

We asked our pals over at Hop City to come out for a little homebrew demo followed by a Q&A sesh led by our Resident Sipster, Zak. We’ll keep it nice and casual so everyone can enjoy and learn, from seasoned home brewers to the recently initiated to folks who just came out for our regular tour and tasting. We’ve also got a heck of a special glass you’ll only be able to pick up this Sunday and at future Sunday School sessions.

Wait a minute, future sessions? Ya heard right, we’re planning three more Sunday School Sundays for the rest of the year, each with a focus on shining some light into the deepest, dankest corners of the brewing world. Haven’t quite nailed down the deets yet, but we’re thinking October is gonna give you a up-close look at the nutty world of beer bloggers including a Tweetup with some of Atlanta’s most infamous web-based craft beer movers and shakers. We’ll keep you posted on the upcoming Sunday School dates as we get closer.

Best part is you don’t have to drop another dime to get in on the action. Just show up for normal tour hours Sunday at 2:30pm, pick up that sexy one-off glass and pony up on the Tasting Room Patio to learn around 3:00. See y’all there!

sunday school 500

The Crane Game

If you’ve been a fan of ours for a while, you probably noticed we’ve done a good bit a growin’ recently. Over our first 16 years we could never brew enough beer to keep up with demand, so last year we wrapped up a mondo expansion that saw our brewing capacity quadruple.

A lot of that expansion involved adding new hardware – specifically the Godzilla-sized 1,000 barrel (31,500 gallons!) fermentation and brite tanks you can see drivin’ down 85. With those suckers in place, we didn’t really need to use some of the smaller 100 and 300 barrel tanks that had been our workhorses.

It didn’t feel right having those puppies that helped make us who we are just sitting around unused, so in the spirit of craft beer community we set out to find new homes for our steely pals.

Before long we’d linked up with some cool cats like Nantahala Brewing Company in Asheville and Austin Beerworks  who were lookin’ to up their brewing game too. A few handshakes and one hell of a hole in our roof later brought us to last Saturday, movin’ day for a good bit of our tank family.

Lean back, crack open a frosty and click the image below to check out what it takes to get 4,000 pound, 20 foot tall metal behemoth outta your brew house.

tanks

IPA Day 2013

Calling all fellow Hop Heads – it’s just about our favorite time of year again. Celebrate the 3rd Annual IPA Day here at the brewery on Aug. 1 from 5:30 – 7:30 p.m. Head Brewer Nick Nock has been preppin some specialty casks for the occasion, and we’ll be bustin out a few from the cellar we’ve been holding onto for a special occasion like this. So come sip on SweetWater’s biggest stash of IPAs including:

- Ol’ Faithful – IPA and peppercorns
– Ghoulash
– Some Strange
– Rye on Rye – LowRYEder aged in a Rye Whiskey Barrel
– IPA Keg-hopped with Willamette and Amarillo

Cellared Brews:
– Tennessee Whiskey barrel-aged
– Rye Whiskey barrel-aged
– Double Bourbon barrel-aged
– Chocolate Bourbon – with cocoa nibs
– Chocolate Bourbon – with cocoa nibs, pecan and Amarillo & Centennial hops

On top of the lineup of extra heady IPAs, food trucks will be servin’ a whole mess of IPA inspired dishes. Sweet Auburn BBQ, Poor Huey’s Hot Dog Company and King of Pops all have tasty treats cooked up just for the holiday.

Since we’re expecting a couple of y’all might be interested in comin’ out for this little shindig, we put a bunch of advance tickets on sale online at https://www.xorbia.com/e/hep/ipa-day-2013. Picking ‘em up online will help you get in the door faster on game day plus guarantee you a one-of-a-kind IPA Day 2013 pint glass to take home.

Admission is priced same as weekly tours at $10 per guest, and walkups are still welcome. Tickets include a souvenir tasting glass, six tasting tickets and a brewery tour. If you’re planning on showing up day of to buy tickets, make sure you get in early if you want that real special pint glass we mentioned.

Getting’ a little excited? Maybe some tingly taste buds? Don’t forget to RSVP on our Facebook Page, check in on Untapped  using the hashtag #IPAday on Aug. 1 to pick up the IPA Day badge.

We’ll see you folks in Hop Heaven!

Giving of Our Livers

waterkeeperBy now you’ve probably seen or heard about our Waterkeeper Hefeweizen and, if you’re lucky, even tasted some of the heady goodness for yourself. But, do you know why this beer is so near and dear to our hearts?

It really boils down to protecting our waterways. Without clean water, good luck brewin’ tasty beer.

To make sure that water keeps flowing pure, we’ve worked with the good folks at Chattahoochee Riverkeeper (where we get the water for our tasty brews) and their parent organization Waterkeeper® Alliance for 7 years, raising funds and awareness for what they do.

Things started small with a few cases of beer sent over for their cause, but as we grew, we wanted to help out in a bigger way.

Our next big step came in 2011 when we brewed up the first batch of Waterkeeper Hefeweizen. This tasty summer brew was not only perfect for those scorchin’ Atlanta summer days, but also helped spread the good word about water conservation and dangers facing local waterways with info planted right on the label.

This year, we’re really rockin’ the boat. Waterkeeper is going to be available on draft and in 6-packs for the first time ever, plus we’ve expanded our partnership to work with a whole mess of Waterkeeper Alliance member organizations including roughly 35 members throughout the Southeast. We’re not just savin’ the Hooch anymore…now we’re working to Save Our Water all over.

beer fishingWanna know where you come in? Let’s start simple with your next visit to the brewery. Starting June 26, you’ve got the option to buy a special edition $13 Save Our Water souvenir pint glass during tours and tastings, with three bucks going straight back to Waterkeeper Alliance.

While you’re here, you can also pick up a stylin’ Save Our Water t-shirt, with a portion of proceeds also going back to Waterkeeper.

Can’t make it to the brewery? We’re making it real easy for you to give of your liver to save the river with a metric ton of booty-shakin’ events all over the Southeast, lined up all purdy for you to check out on Facebook.

Whether you’re in the mood to play some Beer Fishin’ at your local watering hole for a shot at great prizes or enjoy a fancy beer dinner, there’ll be plenty of opportunities for you to give back while puttin’ em back.

Plus, keep your eyes peeled for paper fish donations and t-shirts at your local restaurants, bars and retail accounts where our beer is sold – proceeds’ll go back direct to your local waterway. Too lazy to put your pants on? Just hop on line and donate directly to your Waterkeeper of choice.

Check out the video below from our pals at Beer Street Journal for some more info on Waterkeeper Hefe and the Save Our Water campaign, then hit up www.waterkeeperbrew.org for more details on what Save Our Water is about, a splash of beer trivia and info on how to get sweet schwag by donating.

Father’s Day Gift Guide

Newsflash: this Sunday is Father’s Day. If you just had an “oh shit” moment, chill out and browse through this handy gift guide we put together for all your dad’s needs. Be sure to read the last bit even if you skip the rest.

Sporty Dad
What can we say about the Perfect Cast S/S Polo that isn’t covered in it’s compelling website description: Built from a mid-weight pique fabric that wicks moisture and blocks UV rays, this performance fishing polo features radial sleeves to accommodate dynamic arm movement, as well as rear shoulder vents to keep you cool, dry comfort out on the water. Long story short, this shirt will keep pops lookin’ fly whether he’s throwin’ flies, poppin’ fly outs or flyin’ solo on the links.

Tech Dad

We know not everyone’s papi confuses calculators for cell phones. Hook your parental unit up with one of these custom jobs from Case-Mate and he’ll be catchin’ all kinds of looks from the younguns.

Outdoors Dad

When we woke up in the woods with a thrown-out back from sleeping on rocks, Pa always used to say it built character. Weird thing was he slept on an air mattress. Help the old man keep that streak of hypocritical comfort going with this lazyboy of the outdoors, the Camp Creek Sports Chair. Bonus: it works great on those rock hard stadium benches, so even when his alma mater’s football team has him throwin’ beer, his back will be in tip top shape.

Executive Dad

In the high-stakes white collar world, a man is only as good as the coffee mug on his desk. Or at least we think so, we try to steer clear of “office buildings” so we’re not sure how things go down in there. Regardless, papa bear will be the envy of his colleagues with one of these badass tankards slammed down on his desk. Nobody has to know what he’s drinkin’ out of it either.

Classy Dad

Don’t get confused by the pic and think you slipped into a Mother’s Day list – sometimes the head of the house has need of candles too. Next time you aren’t home, let el hefe whip out these beauties from Brew Blazes and flip the ol’ Barry White record. Ready for a lil’ brother/sister?

If none of these ridiculously awesome gifts seem right for your bropa, you can always visit the schwag shop in the brewery or online to see what else we have. Alright, we did our part – the rest of the day is up to you. Just make sure it involves plenty of good grub and brews.

 

Whoa hold the phone, you thought we were done? Heck no, we got you a shot at free schwag. It’s pretty simple – head over to our Facebook event page here, submit a photo of you and dad bonding with SweetWater brews, and you’re entered to win a Dad Schwag Grab Bag plus 2 passes to the brewery. You’ve got until 4:20 on Father’s Day, which is this Sunday if you already forgot, to submit your pics. Winner will be announced Monday – Game on!

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